Toyota Motor Corporation is a leading global automotive manufacturer and mobility services provider.


Industrial Manufacturing  




MarketCap US

US United States



Toyota Motor Corporation is a Japanese multinational automotive manufacturer that is headquartered in Toyota, Aichi, Japan. It was founded in 1937 and has since grown to become one of the largest and most successful automobile manufacturers in the world.

The company is known for producing a wide range of vehicles, including cars, trucks, SUVs, and luxury vehicles. The company is also active in the production of automotive parts and components, and has a significant presence in the research and development of new technologies, such as hybrid and electric vehicles.

Toyota has a strong reputation for quality and reliability, and is widely recognized as one of the leaders in the automotive industry. The company operates globally, with a strong presence in North America, Europe, Asia, and other regions. It has numerous manufacturing facilities and employs hundreds of thousands of people around the world.

In recent years, Toyota has also made significant investments in sustainable mobility and the development of environmentally friendly vehicles. The company has set a goal of reducing its carbon emissions and contributing to the fight against climate change, and is working to develop new technologies and business models that promote sustainable mobility.

Toyota is publicly traded and is listed on the Tokyo Stock Exchange. It is widely followed by investors and analysts, and is considered one of the largest and most successful automobile manufacturers in the world.


The history of Toyota is a remarkable journey that spans over eight decades, marked by innovation, resilience, and a commitment to quality. From its humble beginnings to becoming a global automotive powerhouse, Toyota's story is one of perseverance, visionary leadership, and a relentless pursuit of excellence.

1930s - The Genesis:
Toyota's roots can be traced back to the 1930s in Japan. The company was founded by Kiichiro Toyoda, who saw the potential in entering the automotive industry. Toyota's first production car, the Model AA, rolled off the assembly line in 1936. This marked the beginning of Toyota's journey towards becoming a leading automobile manufacturer.

1940s - Navigating Challenges:
During World War II, Toyota faced significant challenges as Japan's economy was focused on wartime efforts. After the war, the company was allowed to reestablish itself, and it seized the opportunity to innovate and improve its production processes.

1950s - Toyota Production System:
The 1950s saw the emergence of the Toyota Production System (TPS), a revolutionary approach to manufacturing that emphasized efficiency, quality, and continuous improvement. TPS would later become a global benchmark for lean manufacturing principles.

1960s - International Expansion:
In the 1960s, Toyota ventured beyond Japan's borders, establishing its first overseas production plant in Brazil. This marked the beginning of Toyota's international expansion, with plants and operations established in various countries around the world.

1970s - Oil Crisis and Innovation:
The oil crisis of the 1970s spurred a focus on fuel efficiency and smaller vehicles. Toyota responded with innovative models like the Corolla and the Celica, which gained popularity for their reliability and affordability.

1980s - Luxury and Quality:
In the 1980s, Toyota introduced the Lexus brand, setting new standards for luxury and quality in the automotive world. This decade also saw the development of the Toyota Camry, a highly successful midsize sedan.

1990s - Sustainability and Diversity:
Toyota continued to innovate in the 1990s, launching the groundbreaking hybrid electric vehicle, the Toyota Prius. This move demonstrated Toyota's commitment to environmental sustainability and technological advancement. The decade also marked Toyota's focus on diversity and inclusion in its workforce and leadership.

2000s - Global Dominance and Challenges:
The 2000s witnessed Toyota's ascent to become the world's largest automaker by sales volume. However, the company faced challenges, including product recalls that tested its reputation for quality and reliability.

2010s - Future-Forward:
In the 2010s, Toyota expanded its focus beyond traditional automobiles. The company invested in autonomous driving technology, connected vehicles, and alternative fuel sources. The Toyota Mirai, a hydrogen fuel cell vehicle, showcased the company's commitment to eco-friendly solutions.

Present and Future:
Today, Toyota continues to be a global leader in the automotive industry. The company's emphasis on innovation, quality, and sustainability remains strong. Toyota is actively involved in developing electric and autonomous vehicles, redefining mobility for a changing world.


Toyota's mission is grounded in a profound commitment to enriching lives through mobility. Guided by a set of core values and a relentless pursuit of excellence, Toyota strives to create vehicles and experiences that transcend traditional boundaries and enhance the quality of life for individuals and societies alike.

At its core, Toyota's mission is to design and manufacture vehicles that set industry standards for quality, safety, and sustainability. Through a combination of innovative engineering, cutting-edge technology, and meticulous attention to detail, Toyota aims to deliver products that not only meet customer needs but exceed expectations.


Toyota's vision is to contribute to a sustainable society and create ever-better cars that are safe, fun, and inspiring. The company aims to bring excitement and joy to people's lives and to create value for all stakeholders through its products, services, and business activities. Additionally, Toyota is committed to reducing its environmental impact and promoting environmental sustainability in all its operations.

Key Team

Mr. Kenta Kon (Exec. VP, CFO & Director)

Masahiro Yamamoto (Chief Officer of Accounting Group)

Mr. Masahiko Maeda (EVP, CTO, Chief Officer of Toyota ZEV Factory and Pres of Vehicle Devel. Center & Director)

Dr. Gill A. Pratt (Chief Scientist, CEO & Exec. Fellow of Toyota Research Institute, Inc.)

Masanori Kuwata (EVP, Chief Risk Officer, Chief Compliance Officer & Chief HR Officer)

Jun Nagata (Chief Communication Officer, Chief Officer of External & Public Affairs Group)

Mr. Toshiaki Taguchi (Sr. Managing Officer)

Recognition and Awards
Toyota has received numerous awards and accolades over the years, including the Best Resale Value Award, the 5-Year Cost to Own Award, and the Best Overall Truck Brand Award. In 2016, Toyota was awarded an IIHS Top Safety Pick with Optional Front Crash Prevention and a NHTSA 5-Star Overall Safety Rating. Additionally, J.D. Power has presented Toyota with awards for quality, dependability, and performance in 2021.

Products and Services

Toyota is a global leader in the automotive industry and offers a wide range of products and services. Here are some of the key products and services offered by Toyota:

Passenger cars: Toyota offers a variety of passenger cars, including compact cars like the Corolla, mid-size cars like the Camry, and luxury cars like the Lexus. Toyota cars are known for their reliability, fuel efficiency, and safety features.

Trucks and SUVs: Toyota also offers a range of trucks and SUVs, including the Tacoma, Tundra, and 4Runner. These vehicles are known for their durability and off-road capability.

Hybrid and electric vehicles: Toyota is a leader in hybrid and electric vehicle technology, with popular models like the Prius and RAV4 Hybrid. These vehicles offer improved fuel efficiency and reduced emissions.

Financial services: Toyota Financial Services offers financing and leasing options for Toyota vehicles, as well as insurance and protection plans.

Advanced technologies: Toyota is investing in advanced technologies like self-driving cars and artificial intelligence. The company is also developing new fuel cell technologies that could reduce emissions and improve fuel efficiency.


Leadership team

Mr. Koji Kobayashi (Chief Risk Officer, Operating Officer & Director)

Dr. James Kuffner (Chief Digital Officer, Operating Officer & Director)


Industrial Manufacturing

Products/ Services
Automotive, Manufacturing, Mobile, Transportation
Number of Employees
Above 50,000
Tokyo, Tokyo, Japan
Company Registration
SEC CIK number: 0001094517
Net Income
Above - 20B
Above - 1B
Traded as
Social Media

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