VistaPrint

Vistaprint is a Dutch e-commerce company that specializes in producing physical and digital marketing products for small businesses. It was one of the pioneers in offering desktop publishing capabilities through the internet when it was launched in 1999. Today, Vistaprint is a global leader in its industry and is wholly owned by Cimpress plc, an Irish publicly traded company.

With a team spread across more than 17 countries, Vistaprint serves as the design and marketing partner for millions of small businesses worldwide. The company has a remote-first approach, allowing it to have a global presence and provide solutions to businesses' evolving needs. Vistaprint, along with its subsidiaries VistaCreate and 99designs by Vista, offers a comprehensive range of design, digital, and print services. These solutions help small businesses enhance their presence in both physical and digital spaces, empowering them to achieve success.

For over 20 years, Vistaprint has been inspired by small businesses and is dedicated to delivering tailored solutions that meet their unique requirements. By combining innovative design, advanced digital tools, and high-quality printing services, Vistaprint aims to support small businesses in establishing a strong brand presence and reaching their goals.

As a student at INSEAD business school in France, Robert Keane saw opportunity in the difficulty that small businesses faced when they needed great-looking marketing materials in small quantities for a low price. He wanted to remove these limitations by providing marketing materials that were low-volume, flexible, high-quality, quick and affordable. Like many of our customers, Robert started his business alone, working from his apartment in Paris.

For the first few years, the company existed as a direct mail catalogue called ‘Bonne Impression’, providing business cards, brochures, newsletters and software to small businesses in France and later, the UK and Germany. 

In 1998, the company underwent a significant shift in strategy and moved online, combining online graphic design software, e-commerce ordering, and centralized printing. The following year, the company changed its name to VistaPrint and introduced two groundbreaking software technologies: browser-based desktop publishing and workflow automation. These innovations set VistaPrint apart from its competitors and laid the foundation for its global expansion and growth.

Over the years, VistaPrint has evolved into one of the world's leading online providers of marketing products and services for small businesses. With annual revenue exceeding $1.4 billion and a presence in 29 offices and manufacturing facilities worldwide, VistaPrint offers a wide range of customizable marketing products, from materials and signage to digital marketing and graphic design services. The company's focus on enhancing its product selection, quality, and customer experience has transformed it into a comprehensive marketing solution for small businesses.

In 2005, VistaPrint went public and began trading on the Nasdaq. It established a European office in Barcelona in 2006 and later relocated its headquarters to Venlo, the Netherlands, in 2009. In 2014, the company reorganized, with Vistaprint continuing its operations under the same brand while the parent company became Cimpress. This change resulted in a new ticker symbol, CMPR.

Vistaprint has continued to expand its manufacturing facilities, opening a facility in Reno, Nevada, in 2016 and announcing a new facility in Dallas, Texas, in 2018. These facilities enable the company to serve its customers more efficiently in North America. Additionally, in 2021, Vistaprint acquired Crello and its parent company, Depositphotos, for $85 million, subsequently rebranding Crello as VistaCreate.

In January 2023, Florian Baumgartner assumed the role of CEO, succeeding Robert Keane, who had led the company from its early days in his Paris apartment to its current global success. Vistaprint's dedication to providing professional and affordable marketing solutions for small businesses remains as strong as ever, driving the company forward into the future.

Vistaprint's mission is to empower small businesses and help them succeed by providing them with professional and affordable marketing solutions. They understand the unique challenges faced by small businesses in creating impactful marketing materials on a limited budget, and their mission is to remove these barriers and make high-quality marketing accessible to all.

Vistaprint aims to be the design and marketing partner for millions of small businesses worldwide. They recognize that small businesses play a vital role in the economy and communities, and they are inspired by their entrepreneurial spirit. By offering a comprehensive range of customizable marketing products and services, Vistaprint enables small businesses to establish a strong brand presence across physical and digital spaces.

Vistaprint's vision is to be the leading global platform that empowers small businesses to thrive and succeed. They envision a world where small businesses have equal opportunities to create a strong brand presence and effectively reach their target audience, regardless of their size or resources.

At the core of Vistaprint's vision is the belief that small businesses are the lifeblood of communities and the engine of economic growth. They aim to provide small business owners with the tools, technologies, and support they need to compete in the marketplace and make a meaningful impact.

Vistaprint envisions a future where small businesses can easily access and leverage high-quality marketing solutions. They strive to offer an extensive range of customizable products and services that meet the diverse needs of small businesses, from traditional print materials to digital marketing tools and graphic design services.

In addition to empowering small businesses through their products, Vistaprint also envisions a supportive and collaborative community. They aim to create a platform where small business owners can connect, learn from each other, and share their success stories. By fostering a sense of community, Vistaprint believes that small businesses can collectively thrive and inspire one another.

Furthermore, Vistaprint's vision includes continuous innovation and adaptation to meet the evolving needs of small businesses in a rapidly changing business landscape. They are committed to staying at the forefront of technology and design, providing cutting-edge solutions that enable small businesses to stay competitive and relevant.

Marketing Materials: Vistaprint provides a comprehensive selection of customizable marketing materials such as business cards, flyers, brochures, postcards, and promotional products. These materials allow businesses to create a professional and consistent brand image that effectively communicates their message to customers.

Signage and Displays: Vistaprint offers signage solutions including banners, posters, yard signs, and trade show displays. These products enable businesses to promote their brand and attract attention in various settings, whether it's at their physical location, events, or trade shows.

Digital Marketing: Vistaprint helps businesses establish and enhance their online presence through digital marketing solutions. This includes website design and development, logo design, social media marketing, email marketing, and search engine optimization (SEO) services. These services enable businesses to effectively engage with their target audience online and drive traffic to their website.

Graphic Design Services: Vistaprint provides professional graphic design services to assist businesses in creating visually appealing marketing materials. They offer a team of experienced designers who can help businesses with logo design, brand identity development, and custom design projects. These services ensure that businesses have access to high-quality and visually striking designs that align with their brand image.

Printing Services: As one of the core offerings, Vistaprint provides high-quality printing services for all marketing materials. They utilize advanced printing technology and techniques to produce professional-looking materials with vibrant colors and sharp details. Vistaprint offers flexibility in order quantities, allowing businesses to order small volumes of printed materials at an affordable price.

Customization and Personalization: A key feature of Vistaprint's products and services is the ability to customize and personalize marketing materials. Businesses can easily add their logo, images, and text to create unique and tailored designs. Vistaprint's user-friendly online design tools and templates simplify the customization process, making it accessible to businesses without graphic design expertise.