Summary
Plexure is a leading provider of mobile marketing and customer engagement solutions, helping some of the world’s best-known and most innovative global brands drive desired customer behavior to grow their business. Operating in 19 countries from 14 offices worldwide, our platform combines both proactive (push targeting) and reactive (mobile messaging via check-in) engagement with consumers, across multiple channels, enabling brands and retailers to deeply engage with consumers and build loyalty and long-term success.
History
Plexure was established in 2010 as a division of the global media group, Media-Works. Specialising in mobile technologies, the company became a leading provider of mobile digital marketing capabilities and services. In 2013, it underwent a management buy-out, then diversifying to become an independent mobile marketing and customer engagement business. Plexure now operates in 19 countries from 14 offices worldwide, providing clients access to an extensive range of marketing capabilities and expertise.
Mission
Our mission is to maximize the value clients get from their customers by using our data-driven technology and client-focused strategies. This way, we create the most effective customer engagement system possible.
Vision
Our vision is to be the leading global platform for mobile marketing and engagement, delivering superior value by innovating, understanding and responding to customer needs.
Key Team
Recognition and Awards
In 2017, Plexure won IBM’s Global Impact Award for its mobile customer engagement technology, among many other awards for its innovative mobile marketing capabilities. Additionally, Plexure was recognised as one of the top mobile marketing companies in the world by both Deloitte and the Chartered Institute of Marketing. In 2018, Plexure was named the best mobile marketing firm in the world by CMO Magazine.
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