Whole Earth Brands

Whole Earth Brands, Inc. operates as a food company worldwide. It operates through two segments, Branded CPG and Flavors & Ingredients. The Branded CPG segment focuses on building a branded portfolio serving consumers seeking zero-calorie, low-calorie, natural, no-sugar added, and plant-based products. It sells products under the Whole Earth, Pure Via, Wholesome, Swerve, Canderel, and Equal brands. This segment offers various sweetener formulations under each brand to address local consumer preferences and price points. The Flavors & Ingredients segment provides functional ingredients with flavoring enhancement, flavor/aftertaste masking, moisturizing, product mouth feel modification, and skin soothing characteristics. This segment also offers licorice-derived products for use in confectionary, food, beverage, cosmetic, pharmaceutical, personal care, and tobacco products applications. The company is based in Chicago, Illinois.

Our mission is to make plant-based goodness available to everyone with delicious and convenient products that are better to the planet and better for you.

Our vision is to become the world’s most loved and most sustainable plant-based food and household products company.

Whole Earth Brands has won numerous awards for its ethical manufacturing practices, sustainable products, and commitment to environmental responsibility. The company is a member of Rainforest Alliance, a global non-profit that works to conserve biodiversity and support sustainable livelihoods. It is also a member of Green America, an organization that works to promote ethical consumerism and environmental sustainability.