Summary
Yellow Pages Limited operates as a digital media and marketing solutions company in Canada. The company provides digital and traditional marketing solutions, including online and mobile priority placement on Yellow Pages digital media properties, content syndication, search engine solutions, website fulfillment, social media campaign management, digital display advertising, video production, e-commerce, and print advertising to small and medium-sized enterprises. Its online properties include YP.ca that allows users to discover and transact within their local neighborhoods through merchant profiles, editorial content, reviews, and booking functionalities; Canada411 for personal and local business information; and 411.ca, a digital directory service. The company also operates as a directory publisher for Bell, Telus, Bell Aliant, MTS Allstream, and other telephone companies; and holds the YP, Canada411, and 411 mobile applications. Yellow Pages Limited was founded in 1908 and is headquartered in Montreal, Canada.
History
Yellow Pages was established in 1908 when a printing press in Cheyenne, Wyoming became the first publisher of the iconic Yellow Pages directory. Since then, the company has evolved to become a digital media and marketing solutions leader.
Mission
Our mission is to empower local businesses by connecting them to customers in their local communities.
Vision
Our vision is to be the first choice in local commerce for local businesses and consumers.
Key Team
Ms. Sherilyn King (Sr. VP of Sales, Marketing & Customer Service)
Mr. John R. Ireland (Sr. Vice-Pres of Organizational Effectiveness)
Mr. Stephen K. Smith (Sr. Advisor for Profitable Growth)
Recognition and Awards
Yellow Pages has been recognized for a broad range of initiatives including customer service, social media, mobile, and product innovations. We have been recognized by Forbes, Inc., and the International Association of Business Communicators with awards including the Inc. Magazine’s Top Small Businesses Award, Forbes Most Innovative Companies Award, and the International Association of Business Communicators’ Top Fortune 500 Social Media Campaign of the Year Award.
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