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Yeo Hiap Seng

Yeo Hiap Seng
Leadership team

Mr. Chee Boon Koh (Group CEO)

Ms. Hee Choo Heng (Chief Financial Officer)

Mr. Yuh Hwang Ong (Chief Operating Officer)

Products/ Services
Food and Beverage
Number of Employees
1,000 - 20,000
Headquarters
Singapore, Central Region, Singapore
Established
1900
Revenue
100M - 500M
Traded as
SGX:Y03
Social Media
Overview
Location
Summary
Yeo Hiap Seng Limited, an investment holding company, engages in the manufacture, marketing, distribution, and sale of food and beverage products in Singapore. It operates through two segments, Consumer Food and Beverage Products, and Others. The company offers Asian drinks, ready-to-drink tea, soy drinks, coconut water, sparkling water, isotonic drinks, sauces, canned food, and instant noodles. It offers its products under the Yeo's, H-TWO-O, Pink Dolphin, Purete, Cintan, and Sparkle brand names. The company also provides vending, warehousing, and logistics services; and invests in and develops properties. It also exports its products. The company was founded in 1900 and is headquartered in Singapore. Yeo Hiap Seng Limited is a subsidiary of Far East Organization Pte. Ltd.
History

Establishment

The company's history dates back to 1900. Founded by Yeo Keng Lian , a native of Fujian, China, who began his business career by making soy sauce in Zhangzhou with the Yeo Hiap Seng Sauce Factory in 1901. Then he immigrated to Singapore in the 1930s, where he re-established the Yeo Hiap Seng Sauce Factory in 1938. Yeo died in Singapore in 1960.The name Yeo Hiap Seng is of Christian origin, with Hiap Seng meaning unity of Christ as Yeo was Presbyterian.

Corporate

Although founded in 1938, the company was incorporated in Singapore on 20 December 1955 as Yeo Hiap Seng Canning and Sauce Factory Private Limited and was listed on 7 November 1968 and renamed to its present shorter name.

The 1950s saw the company can curry chicken, pioneer the bottling of soy milk, and package Asian drinks in Tetra Brik aseptic containers using the Ultra-high temperature processing system.

1990s and beyond

In June 1995, Robert Ng took over as chairman of Yeo Hiap Seng . His chairmanship came at the same time as his family increased its stake in the company to 24.9%, just short of the 25% threshold above which they would be required by law to make an offer to buy out all other shareholders. This marked a step forward in his fight with Malaysian billionaire investor Quek Leng Chan for control of YHS and its land holdings in Singapore's Bukit Timah district, which could be worth billions of dollars were they redeveloped into residential real estate. In the end, Ng and his father were able to successfully take advantage of squabbles within the Yeo family to buy up 86% of YHS' stock. Their battle to gain control of the company was later described as "one of the most colourful take-over struggles in Singapore's history" and led to YHS' transformation from a food company to a luxury real estate developer.

Mission
We strive to delight our customers with innovative and quality products that refresh, renew and inspire. We are dedicated to providing our customers with only the very best in food and beverage products and services.
Vision
We aspire to be the leading regional food and beverage group, trusted by consumers for delivering quality products that inspire and refresh.
Key Team

Mr. Chong Lee Ang (Chief Marketing Officer)

Ms. Sueann Lim (Exec. VP of R&D and Quality Assurance)

Peng Hock Ooi (Sr. VP of Malaysia & Indonesia)

Mr. Min Ho Kam (Deputy Chief Exec. Officer of HK & China)

Ms. Angela Lu (Chief Growth Officer & Head of Singapore Market)

Mr. Liang Kwee Koo (Sr. VP of Group Fin.)

Mr. Ozgur Simsek (Managing Director of Emerging Markets)

Recognition and Awards
Yeo Hiap Seng has won several prestigious awards like the Quality & Service Excellence Award in 2003 and the Asia Pacific Quality Organisation's Excellence Award in 2004 for its outstanding commitment to excellence in its manufacturing operations. The company has also received awards from Singapore Quality Class and Singapore Prestige Recognition 2010.
References

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Yeo Hiap Seng
Leadership team

Mr. Chee Boon Koh (Group CEO)

Ms. Hee Choo Heng (Chief Financial Officer)

Mr. Yuh Hwang Ong (Chief Operating Officer)

Products/ Services
Food and Beverage
Number of Employees
1,000 - 20,000
Headquarters
Singapore, Central Region, Singapore
Established
1900
Revenue
100M - 500M
Traded as
SGX:Y03
Social Media