Yum! Brands

Yum! Brands is a multinational fast-food restaurant company headquartered in Louisville, Kentucky, United States. It is the parent company of several well-known fast-food chains, including KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill.

The company was founded in 1997 as Tricon Global Restaurants, Inc. after it was spun off from PepsiCo, and it changed its name to Yum! Brands in 2002. Today, Yum! Brands has over 50,000 restaurants in more than 150 countries, making it one of the largest restaurant companies in the world.

Yum! Brands' success is attributed to its ability to adapt its brands to local tastes and preferences while maintaining the consistency of their core menu items. The company's brands serve a variety of different cuisines, including fried chicken, pizza, Mexican-inspired food, and burgers.

In addition to its focus on the customer experience, Yum! Brands is also committed to social responsibility and sustainability. The company has set ambitious goals to reduce its environmental impact, promote animal welfare, and support local communities through initiatives such as the Yum! Foundation.

Yum! Brands is a multinational fast-food corporation that was founded in 1997, with its headquarters located in Louisville, KY. The company was created as a spin-off from PepsiCo and was initially known as Tricon Global Restaurants. Tricon selected Louisville as its headquarters, near the KFC Restaurant Support Center from the Pepsi HQ in Purchase, New York, by this time.

In 1999, A&W announced intentions to acquire Long John Silver’s out of bankruptcy, as a result, a new company called Yorkshire Global Restaurants was formed. Tricon was also pushed to shelve its successful advertising campaign featuring a talking Chihuahua after Taco Bell franchisees demanded that future commercials tout the company's fresh food. The following year, Ameriserve Food Distribution Inc., its main supplier, declared bankruptcy in January. A court ruled in favour of Pizza Hut. Tricon Global tested multi-branded locations with Yorkshire Global Restaurants.

In 2001, KFC started a test restaurant in Austin, Texas, called "Wing Works", a chicken wing line sold with one of a few flavoured sauces. The next year, Yorkshire announced that it would merge with Tricon Global Restaurants to form Yum! Brands. The merger was finalized on May 8, and the name change became effective on May 22nd. Yum! Brands had become China's leading brand, opening the country's first drive-thru in Beijing.

In 2011, Yum! announced its intentions to divest itself of its Long John Silver's and A&W brands to focus on its core brands of KFC, Pizza Hut and Taco Bell. Later that year, Yum! agreed to purchase the Chinese hot pot chain Little Sheep for HK$4.56 billion. In 2016, Yum China Holdings, Inc. was established and separated from Yum! Brands. Yum! Brands decided to invest $200 million into Grubhub and sign an exclusive partnership for KFC and Taco Bell in 2018. In 2021, Yum! completed the acquisition of Australian kitchen order management and delivery technology company Dragontail Systems for US$69.1 million in cash.

Throughout the years, Yum! Brands' mission has been to build the world's most loved, trusted and fastest-growing restaurant brands. The company is focused on evolving KFC, Pizza Hut and Taco Bell into iconic, distinctive and relevant global brands. Yum! Brands has a global presence, and its products and services include a range of fast-food options, including fried chicken, pizza, and Mexican-style food. The company continues to grow and expand, with a focus on innovation and meeting the evolving needs of its customers.

Yum! Brands' mission is centred around building and growing its restaurant brands, including KFC, Pizza Hut, and Taco Bell. They aim “to build the world's most loved, trusted and fastest-growing restaurant brands. We are evolving KFC, pizza hut and taco bell into iconic, distinctive and relevant global brands.”

The company intend to create brands that are beloved and trusted by consumers, and that continues to grow and evolve over time. In pursuit of this mission, Yum! Brands emphasize the importance of innovation, differentiation, and relevance, striving to stay ahead of trends and consumer preferences in order to meet and exceed the expectations of their customers. Additionally, the company is committed to social responsibility and seeks to make a positive impact on the communities it serves through philanthropy and sustainability initiatives.

Yum! Brands' vision is to continue its success as a leading global restaurant company and expand its growth on an international level. The company is committed to providing customers with high-quality, affordable food that is both delicious and convenient. Yum! Brands is dedicated to building its three core brands, KFC, Pizza Hut, and Taco Bell, into iconic and distinctive global brands that are loved and trusted by customers worldwide.

To achieve its vision, Yum! Brands is focused on several key strategies, including expanding its global footprint by opening new restaurants in key growth markets, investing in technology to enhance the customer experience and drive efficiency, and building strong relationships with franchisees and other stakeholders.

The company is also committed to being a responsible corporate citizen, with a focus on sustainability, diversity and inclusion, and community engagement. Yum! Brands recognizes that its success is tied to the success of its customers, employees, and communities, and it strives to make a positive impact in all of these areas.

Yum! Brands is a global fast food restaurant company that operates and franchises a variety of popular restaurant brands including KFC, Pizza Hut, and Taco Bell. The company offers a wide range of products and services that cater to different consumer preferences and tastes.

KFC is the world's most popular chicken restaurant chain, offering a variety of fried and grilled chicken dishes, as well as sandwiches, wraps, salads, and sides. The brand is known for its Original Recipe and Extra Crispy chicken, and has expanded its menu to include new items like chicken tenders, popcorn chicken, and boneless wings.

Pizza Hut is a leading pizza restaurant chain, offering a variety of pizza toppings and styles, as well as other Italian-American dishes such as pasta, wings, and salads. The brand is known for its signature pan pizza, as well as thin-crust, stuffed-crust, and hand-tossed options.

Taco Bell is a Mexican-inspired fast food chain, offering a range of Tex-Mex dishes like tacos, burritos, quesadillas, nachos, and chalupas. The brand is known for its customizable menu, with options for vegetarian, vegan, and low-calorie meals.

In addition to its core brands, Yum! Brands also offers various services to its customers, such as online ordering, delivery, and catering. The company has also expanded into new markets and demographics, including breakfast menus, mobile apps, and loyalty programs.

Yum! Brands is committed to providing quality food and service to its customers, while also emphasizing sustainability, responsibility, and innovation in its operations.