Artificial Intelligence is here to revolutionise almost every industry. How can digital marketers leverage the technology for an effective digital marketing strategy? Craftly, Jasper AI, and many more…Here are the best AI tools for digital marketers in 2024.

A year after Artificial Intelligence made significant advancements and offered multiple tools to improve efficiency and productivity, digital marketers are now looking for best AI tools that can help in crafting effective digital marketing strategies. From social media management to content production, SEO optimisation, advertising, and market research, AI-powered technologies are transforming how marketers plan and execute strategies.

The four major avenues where digital marketing can be automated are: advertising creative and copy, copywriting assistants, content creation and generation, and social media automation. Here are the best AI tools for each category:

Best AI tools to automate digital advertising streamlines the creative process, focusing primarily on generating compelling content for advertising and social media campaigns. Ideal for startups, ecommerce businesses, and agencies seeking to boost sales, is one of the largest high-conversion ad creative databases available, making it a preferred resource for effective ad campaigns.

The platform's user-friendly interface simplifies the creative journey. Users can upload their brand logo, company name, and provide basic details like company description. automatically incorporates brand colours, which can be customised as needed. By connecting social or ad accounts, users can specify formats (social media, banner, custom sizes) and target audience details. After generating a draft post, activating the AI yields hundreds of post variations ranked by conversion rate score, enabling users to select and download preferred options effortlessly.

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Noteworthy features include unlimited AI generations and free stock images across all plans, empowering users to create thousands of visuals within minutes. The tool's Creative Insights and Text Generator AI collaboratively produce engaging headlines tailored for major ad platforms. Recognised as the #1 Creative Automation Platform on G2 for Winter 2023, serves a diverse client base exceeding 20,000 users. 


Abyssale empowers users with a vast library of over 100 industry-specific templates, spanning sectors like real estate, events, products, travel, and technology. This platform enables users to generate an infinite array of auto-generated images and videos tailored for organic, social media, advertising, and email marketing campaigns. 

Some of notable features of Abyssale include its speed and customisation capabilities, allowing users to modify templates to suit their branding needs. The tool's automation prowess extends with native integrations with Zapier and Integromat, facilitating connectivity with over 1,000 apps to seamlessly launch and distribute creative assets across diverse platforms. 


Hunch offers streamlined creation of video and image ads along with automated ad buying capabilities. The platform is a Meta Business Partner that introduces innovative self-serve models that may disrupt the landscape of programmatic advertising. Hunch excels in personalisation for omnichannel campaigns by analysing data from owned social media channels to optimise ad performance and deliver tailored experiences to target audiences. For global brands, Hunch offers creative localisation services to adapt messaging based on user locations, enhancing campaign relevance and impact.

Key features of Hunch include access to thousands of dynamic video and image templates, enabling agencies and brands to significantly increase creative output and conduct extensive testing within the platform. 

Hunch has a dedicated customer support, providing each user with a Customer Support Manager who is a certified Meta blueprint expert. Additionally, Hunch offers 24/7 technical support via Slack channels, ensuring users receive prompt assistance for their advertising needs.

Best AI tools for copywriting

Craftly is an AI tool designed to maintain a human touch in editing while leveraging the power of AI for content generation. What sets Craftly apart is its unique approach of incorporating real human feedback, both positive and negative, to train its models, ensuring that outputs sound natural and conversational. Craftly's training is industry-specific, with rotations based on user style preferences to continuously improve performance over time. This approach aims to mitigate issues common to other AI copywriting tools, such as rambling and repetitiveness, resulting in more polished and refined content.

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Craftly supports over 100 functionalities across various communication types and media, including social media posts, long-form blogs, web copy, email outreach, ads, and ecommerce. One standout feature is Craftly's long-form Blog Builder, which not only generates full article drafts but also offers multiple options for each section, allowing users to personalise content based on their brand tone. The platform offers quality even for long-form requests, utilising hyper-trained tools to maintain coherence and avoid randomisation, ensuring that outputs meet high standards of clarity and relevance. 

ContentShake AI

ContentShake AI leverages ChatGPT's writing capabilities along with Semrush's SEO data to assist small teams or individuals in generating organic traffic and leads. By integrating data-driven content ideas with SEO-rich article generation, the tool aims to streamline the content creation process for optimised online visibility. ContentShake AI suggests topics based on SEO insights, then quickly transforms these ideas into ready-to-publish articles. It also offers an AI chat interface for users to fine-tune and enhance generated content, ensuring it meets specific requirements or preferences.

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One of the standout features of ContentShake AI is its automatic incorporation of relevant target keywords and competitive insights into the generated content. This functionality enhances the articles' SEO potential, potentially improving their search engine ranking and visibility. Additionally, the tool simplifies the process of article optimisation and publishing by enabling direct integration with WordPress sites. 


Grammarly is a versatile writing assistant designed to enhance the quality and engagement of your writing by identifying and correcting grammatical errors, inconsistencies in tone, and potential instances of plagiarism. It offers a user-friendly interface where individuals can compose their text directly on the platform or leverage various integrations such as Google Docs, Gmail, and the Grammarly Google Chrome Extension, making it accessible across different writing environments.

While Grammarly doesn't generate content ideas or increase writing output, it focuses on improving writing skills and overall text quality. Paid accounts unlock advanced features, including detailed recommendations for refining sentence structure, adjusting tone of voice to suit different contexts, and detecting potential instances of plagiarism. generates SEO-friendly content outlines by extracting data from top-ranking sites using relevant keywords. It helps in creating content that's more likely to rank higher in search engine results. provides AI-powered tools for improving content development and SEO success. It generates content briefs based on top-ranked search results, allowing users to quickly construct highly relevant and complete content summaries. also provides content optimisation ideas, market analysis, and performance-tracking services. 

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Its algorithms assist in identifying content gaps, recommending relevant subjects, and optimising material for search engines. Businesses can use to generate captivating content that resonates with their target audience while also improving their online exposure, resulting in more traffic and transactions.

Best AI tools for content generation

Jasper AI

Jasper AI is an AI-powered copywriting tool designed to swiftly generate compelling content for various marketing materials such as ads, blog posts, and landing pages. By providing short prompts, Jasper AI can produce high-converting copy that claims to reduce content production time significantly, promising 100% plagiarism-free and unique output. Jasper AI's integration with Surfer SEO expands its capabilities, enabling the generation of unique images along with both long-form and short-form content while offering keyword optimisation features.

One of Jasper AI's standout features is its Chrome extension, which allows users to input open-ended commands directly within popular platforms like Gmail, Outlook, Salesforce, or other messaging applications. This streamlined approach facilitates content creation within familiar interfaces. Additionally, Jasper AI supports an impressive database of 29 languages, making it an attractive solution for global brands seeking multilingual content generation capabilities. uses innovative machine learning algorithms to generate high-quality written material fast and efficiently, allowing businesses to easily meet their marketing goals. offers a full range of content creation tools, including website copy, blog articles, social media captions, and more. Its AI-powered platform can create material in a variety of styles and tones, tailored to specific needs.'s customisable brand voices and industry-specific templates ensure that generated content is consistent with brand identity and resonates with target consumers.

Furthermore, its user-friendly layout and intuitive features make it suitable for both seasoned and inexperienced marketers. 

Dall-E by

DALL-E, developed by OpenAI, uses advanced deep learning algorithms to generate creative images from textual descriptions, enabling users to create one-of-a-kind visuals for a variety of applications. DALL-E provides a unique method of visual design by allowing users to specify their desired graphics in language and then generate them with incredible accuracy. From conceptualising illustrations to designing product mockups, DALL-E can provide a wide range of images to meet unique requirements. 

Its capacity to grasp and interpret complicated verbal descriptions enables the development of comprehensive and innovative visuals, making it an invaluable tool for artists, designers, marketers, and content providers looking for uniqueness and creativity in their visual content.


QuillBot improves article creation by offering powerful paraphrasing and writing skills. It uses machine learning algorithms to creatively restate text, making it an invaluable resource for authors, students, and professionals who want to increase the quality and uniqueness of their written work.

QuillBot offers an entire set of writing tools to help users with different areas of text creation. Its paraphrase feature allows you to creatively restate sentences and paragraphs while retaining the original meaning, making it great for improving text readability and uniqueness. 

Quillbot also offers writing recommendations, synonyms, and grammar corrections, allowing users to improve their writing style and overall quality. 

Murf AI

Murf generates lifelike human voices in 20 languages, transforming audio content creation. Murf's advanced speech synthesis technology allows online advertisers to easily make high-quality audio recordings that engage audiences and improve brand communication.

Murf provides a wide selection of AI-generated voices that sound truly human, allowing marketers to create studio-quality audio recordings for a variety of applications. Murf's lifelike voices offer a professional touch to audio content, whether it's in the form of compelling podcasts, voiceovers for videos, or interactive voice responses.

Murf provides support for 20 languages, including languages and regional versions, ensuring worldwide appeal and smooth integration into marketing campaigns. Marketers can quickly adjust tone, pitch, and tempo, giving them exact control over voice qualities that match brand identity and audience preferences.

Best AI tools for social media marketing


Hootsuite is a major social media management tool with a variety of features to assist organisations in properly managing their online presence. Hootsuite allows users to plan articles, analyse performance, interact with their audience, and more.

Hootsuite provides a full set of social media management tools, allowing users to successfully manage their online presence. With its centralised dashboard, users can easily manage all of their social media profiles, including Facebook, Instagram, Twitter, LinkedIn, and others, from one location. The scheduling tool enables users to plan and schedule posts in advance, ensuring regular and timely content delivery to their target audience.

Users of robust analytics solutions can track key parameters such as engagement, reach, and conversions, offering valuable insights for optimising business operations. Hootsuite also improves audience engagement by monitoring comments, mentions, and direct messages across all platforms, and its content selection capabilities enable users to discover and share relevant information to keep their social network feeds fresh and engaging. is a comprehensive AI-driven platform tailored for marketers looking to boost conversion rates through paid social advertising. The tool offers a user-friendly dashboard with customisable ad templates to design creatives that align with brand aesthetics. Once campaigns are set up,'s automated workflows facilitate the quick publication of ads and enable real-time updates to optimise performance.

One of's standout features is its predictive algorithms, which aid social advertisers in refining bidding strategies, budget allocation, and audience targeting. Despite being AI-driven, provides managed services to support social media advertisers in maximising campaign effectiveness. This hands-on approach can be particularly beneficial for those new to leveraging AI technology, offering collaboration with specialists to achieve optimal return on investment (ROI). 


Celtra is a creative automation platform that emphasises brand control while enabling efficient production of large-scale creatives using AI technology. It targets agencies and media publishers dealing with extensive campaign requirements, particularly suited for brands with substantial ad budgets. Celtra's AI-driven approach facilitates the generation of numerous ad variations efficiently, catering to industries like apparel, retail, and consumer packaged goods (CPG) seeking effective social advertising and performance branding solutions.

One of Celtra's notable features is its impressive client portfolio, which includes prominent brands like CNN, Adidas, Spotify, and Vice. Beyond its client base, Celtra stands out for its contributions to industry knowledge through research and reports on creative automation trends. 

Additional tip: Best AI tools for market research


Talkwalker is a popular social listening and analytics AI software that helps organisations monitor, analyse, and exploit online conversations. Talkwalker has access to data from over 150 million sources, allowing it to deliver useful insights on engagement, reach, sentiment, and trends across multiple social media and internet channels.

Talkwalker provides a set of tools for tracking brand mentions, monitoring competitors, measuring campaign performance, and identifying new trends. Its deep analytics and reporting tools allow users to acquire in-depth insights into audience behaviour and sentiment, assisting organisations in making educated decisions and optimising digital strategy. 


Brand24 monitors real-time feedback and conversations about the brand, products, and competitors, helping manage reputation and assess campaign performance. Brand24 keeps organisations ahead in reputation management by doing detailed assessments of conversations about the brand, goods, and rivals.

Brand24 helps you to track both good and negative feedback, providing essential insights for maintaining a positive brand image. The platform's broad monitoring features allow organisations to review existing marketing initiatives and address developing concerns quickly, preventing potential crises from escalating. 


Optimove is a strong consumer data platform that provides a comprehensive view of customer behaviour and insights. It offers a variety of functions, such as campaign performance evaluation, hyper-segmentation, A/B testing, and multi-channel tracking. These capabilities help organisations optimise their marketing efforts and increase client engagement.

Optimove allows marketers to effectively evaluate campaign performance, gaining important data to help them modify their tactics and increase ROI. The platform's hyper-segmentation features enable highly targeted marketing campaigns, resulting in personalised experiences for each customer. Furthermore, Optimove's A/B testing functionality allows marketers to test numerous campaign versions to determine the most effective ways.

AI and digital marketing: A future perspective

AI enhances productivity by automating routine tasks, allowing professionals to focus on more creative endeavours. A powerful tool in digital marketing, AI is not a replacement for human creativity. 

Instead, AI can streamline processes and save time, generating outputs based on existing content and ideas. As of now, AI lacks the capacity to generate entirely original concepts or evaluate their potential value. 

Users will examine how creative professionals and marketers leverage these technologies to identify optimal use cases. At present, it is worthwhile to explore exploring and assess its potential in simplifying and addressing common challenges experienced by marketers.