Alphabet Inc

Alphabet (Google) is a technology company that specializes in Internet-related services and products, including online advertising technologies, search engines, cloud computing, software, and hardware.






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Alphabet, Inc. is a technology conglomerate that owns four significant subsidiaries: Google LLC, XXVI Holdings Inc., Google Ireland Holdings, and Alphabet Capital US LLC.

Alphabet Inc. is the parent company of Google, one of the world's leading technology companies. 

Founded in 2015, Alphabet Inc. is a multinational conglomerate that operates in a wide variety of industries, including internet search and advertising, cloud computing, hardware, software, and biotech. Its core businesses include Google Search, YouTube, Google Cloud, Google Ads, Google Maps, and Android. Alphabet Inc. also owns several subsidiaries, including Waymo, Verily, and X. 

Alphabet Inc. is headquartered in Mountain View, California. Its subsidiary, Google, is part of the eTrade Alliance and supported by USAID. With sales of #137 billion, a profit of $30.7 billion, and a market value of $863.3 billion, Alphabet, Inc. ranks 17th among the world’s largest companies by Forbes Global 2000 (updated as of 4th November 2019). 


The story of Alphabet's origins begins in 1995, when Larry Page and Sergey Brin first met as graduate students at Stanford University. The two quickly discovered a shared interest in computer science and began working together on a search engine that could more effectively organize and rank web pages based on their relevance.

The first iteration of this search engine was called Backrub, and it relied on a unique algorithm that Page and Brin had developed to analyze the relationships between web pages. As the popularity of Backrub grew, Page and Brin realized that they had the potential to create a new kind of search engine that could revolutionize the way people found information on the internet.

In 1997, Page and Brin officially registered the domain name Google.com and incorporated the company as Google Inc. Over the next several years, Google quickly became the dominant player in the search engine market, thanks in large part to its innovative algorithms, simple user interface, and fast, reliable performance.

By the early 2000s, Google was widely recognized as one of the most successful and influential technology companies in the world. In 2004, the company went public, raising $1.67 billion in one of the most highly anticipated IPOs of all time.

However, despite its success, Google was still primarily focused on search and advertising, and its founders recognized the need to diversify the company's offerings and explore new areas of innovation. This led to the creation of Alphabet in 2015, which was designed to be a holding company that could oversee Google and its various other subsidiaries and projects.

On August 10, 2015, Google Inc. announced plans to create a new public holding company, Alphabet Inc. Google CEO Larry Page made this announcement in a blog post on Google's official blog. Alphabet would be created to restructure Google by moving subsidiaries from Google to Alphabet, narrowing Google's scope. The company would consist of Google as well as other businesses including X Development, Calico, Nest, Verily, Fiber, Makani, CapitalG, and GV. Sundar Pichai, Product Chief, became the new CEO of Google, replacing Larry Page, who transitioned to the role of running Alphabet, along with Google co-founder Sergey Brin. 

In his announcement, Page stated that the planned holding company would allow for "more management scale, as we can run things independently that aren't very related" to Google. He clarified that, as a result of the new holding company, Google would be "a bit slimmed down, with the companies that are pretty far afield of our main internet products contained in Alphabet instead". He further stated that the motivation behind the reorganization is to make Google "cleaner and more accountable and better" and that that he wanted to improve "the transparency and oversight of what we're doing".

Former executive Eric Schmidt revealed in the conference in 2017 the inspiration for this structure came from Warren Buffett and his management structure of Berkshire Hathaway a decade ago. Schmidt said it was he who encouraged Page and Brin to meet with Buffett in Omaha to see how Berkshire Hathaway was a holding company made of subsidiaries with strong CEOs who were trusted to run their businesses.

Before it became a subsidiary of Alphabet, Google Inc. was first structured as the owner of Alphabet. The roles were reversed after a placeholder subsidiary was created for the ownership of Alphabet, at which point the newly formed subsidiary was merged with Google. Google's stock was then converted to Alphabet's stock. Under the Delaware General Corporation Law , a holding company reorganization such as this can be done without a vote of shareholders, as this reorganization was. The restructuring process was completed on October 2, 2015. Alphabet retains Google Inc.'s stock price history and continues to trade under Google Inc.'s former ticker symbols "GOOG" and "GOOGL"; both classes of stock are components of major stock market indices such as the S&P 500 and NASDAQ-100.

On December 3, 2019, Page and Brin jointly announced that they would step down from their respective roles, remaining as employees and still the majority vote on the board of directors. Sundar Pichai, the CEO of Google, assumed the CEO role at Alphabet while retaining the same at Google.

The firm completed a stock split in mid-2022.


The mission of Alphabet Inc, the parent company of Google, is to organize the world's information and make it universally accessible and useful. Alphabet's mission statement emphasizes its commitment to leveraging technology and innovation to provide access to information and enhance people's lives globally. While Google operates under Alphabet, the mission statement encompasses the broader goals and initiatives of the entire organization.

Alphabet's mission is centered around three key pillars:

Organize the world's information: Alphabet aims to organize and catalog vast amounts of information available on the internet and beyond. Through its search engine, Google, Alphabet strives to provide users with relevant and reliable information, making it easily accessible to people worldwide.

Make information universally accessible: Alphabet believes in democratizing information, making it accessible to everyone, regardless of geographical location, language, or socio-economic background. The company works to bridge digital divides and create products and services that can be used by individuals across diverse communities and regions.

Make information useful: Alphabet focuses on delivering information that is not only accessible but also valuable and useful to users. The company aims to develop innovative technologies and products that enhance productivity, improve decision-making, and enrich people's lives by providing them with practical and actionable information.


Alphabet's vision is to create a future where technology is used to improve people's lives and make the world a better place. The company's founders, Larry Page and Sergey Brin, have always been committed to using technology to solve some of the world's biggest problems and to create new opportunities for people and businesses around the globe.

To achieve this vision, Alphabet is focused on several key areas of innovation, including artificial intelligence, cloud computing, autonomous vehicles, and more. The company believes that these technologies have the potential to transform industries, improve the quality of life for people around the world, and create new economic opportunities.

Alphabet is also committed to being a responsible corporate citizen and to using its resources and influence to make a positive impact on society. The company is dedicated to promoting diversity and inclusion, protecting the environment, and supporting the communities where it operates.

Ultimately, Alphabet's vision is to create a world where technology is used to make life easier, more productive, and more enjoyable for everyone. By developing innovative solutions to some of the world's biggest challenges, the company hopes to inspire others to use technology for good and to create a better future for generations to come.

Key Team

Sundar Pichai (CEO)

Larry Page (Director)

Sergey Brin (Director)

Alejandro Alcantar (Chief Executive Officer)

Amie Thuener O'Toole (VP and Chief Accounting Officer)

Ana Danberg (Chief Executive Officer)

Anthony Mason (Chief Information Technology)

Ruth Porat (Chief Financial Officer)

John L. Hennessy (Chairman)

Recognition and Awards
Fortune Global 500: Alphabet consistently ranks high on the Fortune Global 500 list, which ranks the world's largest companies by revenue. This recognition underscores Alphabet's financial success and market position as one of the leading technology conglomerates. Forbes World's Most Valuable Brands: Alphabet has been featured on Forbes' list of the World's Most Valuable Brands. This recognition reflects the company's strong brand value and its impact on the global business landscape. Fast Company's Most Innovative Companies: Alphabet has received multiple accolades in Fast Company's annual list of the Most Innovative Companies. The company's subsidiaries and ventures, such as Google and Waymo, have been acknowledged for their groundbreaking technologies and contributions to the industry. Ethisphere Institute's World's Most Ethical Companies: Alphabet has been recognized for its commitment to ethical business practices and corporate social responsibility. The Ethisphere Institute acknowledges companies that demonstrate leadership in areas such as integrity, transparency, and social impact. Glassdoor Employees' Choice Awards: Alphabet has been featured on Glassdoor's Employees' Choice Awards, which highlight companies with exceptional workplace environments as rated by employees. This recognition showcases Alphabet's efforts in creating a positive and inclusive work culture. Human Rights Campaign Corporate Equality Index: Alphabet has consistently received a high rating on the Human Rights Campaign Corporate Equality Index, which evaluates companies' LGBTQ+ inclusive policies and practices. This recognition reflects Alphabet's commitment to diversity, equality, and inclusion. Cannes Lions International Festival of Creativity: Alphabet subsidiaries, such as Google, have earned numerous awards at the Cannes Lions, a renowned festival celebrating creativity in marketing and advertising. These accolades highlight the company's innovative and impactful advertising campaigns. Edison Awards: Alphabet has received recognition from the Edison Awards, which honors innovation and excellence in various industries. Alphabet's ventures, such as Waymo in autonomous vehicles, have been acknowledged for their groundbreaking advancements.

Products and Services

Alphabet is a large conglomerate that owns and operates a number of subsidiaries and businesses across a wide range of industries. Here are some of the key products and services that Alphabet provides:

Google: The world's most popular search engine, Google provides users with access to a vast amount of information on virtually any topic. Google also offers a number of other products and services, including Gmail, Google Drive, Google Maps, and more.

YouTube: One of the most popular video-sharing platforms in the world, YouTube allows users to upload and share videos with others. The platform also offers a range of tools and features for creators, including analytics and monetization options.

Waymo: Alphabet's autonomous vehicle division, Waymo is developing self-driving technology that has the potential to transform transportation and logistics.

Google Cloud: A suite of cloud computing services that provides businesses with access to scalable and reliable infrastructure, as well as a range of tools for data management and analysis.

Verily: A life sciences company that is focused on using technology to improve healthcare outcomes, Verily is developing a number of innovative solutions, including smart contact lenses that can monitor glucose levels in people with diabetes.

Google Fiber: A high-speed internet and TV service that provides users with ultra-fast internet access and a range of entertainment options.

Nest: A company that designs and manufactures smart home devices, including thermostats, security cameras, and more.

Google Workspace: A suite of productivity tools that includes email, calendar, document creation and collaboration, and more.

In addition to these products and services, Alphabet also invests in a number of other companies and projects through its venture capital arm, GV. These investments span a range of industries, including healthcare, biotech, fintech, and more.

Alphabet Inc
Leadership team

Diane B. Greene (Board Member)

Ann Mather (Board Member)

Alan R. Mulally (Board Member)



Products/ Services
Google products, including Search, YouTube, Maps, Commerce, Ads, Android, Cloud, Apps, Chrome, and Google Play, as well as hardware products such as Chromebooks, Chromecast, and Nexus, and companies Access/Google Fiber, Google Capital, Calico, Verily, Next, GV, and X, and other initiatives
Number of Employees
Above 50,000
Googleplex, home to Alphabet Inc., in Mountain View, California
Company Type
Public Limited Company
Company Registration
SEC CIK #0001652044
Above - 1B
Traded as
Social Media

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