The correct social media agency could provide the necessary impetus to any business, big or small. For businesses looking to leverage the power of social platforms like Facebook, Instagram, LinkedIn, TikTok, and Twitter, working with the best social media agency can make all the difference.
Social media plays a crucial role in shaping brand identity, driving customer engagement, and generating leads. The USA is home to some of the world’s leading social media agencies, known for their innovative strategies, content creation expertise, and data-driven approach.
According to recent data, 44% of people prefer learning about new products or services through short video content. A breakdown of how consumers like to discover new offerings shows that watching a video leads, followed by reading manuals, viewing infographics, reading articles, or participating in sales calls or webinars.
This preference for video aligns with marketers' strategies, as 87% report that video marketing has directly boosted their sales. Short-form video content, particularly those between 30-60 seconds, offers the highest return on investment (ROI) among social media marketing strategies. Reflecting this trend, video advertising in the US is projected to grow from $76.97 billion in 2023 to $84.61 billion in 2024.
Benefits of hiring the best social media agency in the US
An online presence is crucial for success in this competitive era, and partnering with a social media agency can offer many benefits. Here’s why businesses in the US and beyond are increasingly choosing to work with social media agencies:
Access to expertise
Social media agencies are made up of professionals who specialise in different areas of social media marketing. From creating content to analysing data and running paid ads, these experts know how to design strategies that work. Working with an agency gives businesses access to a team of skilled professionals without needing to hire their own in-house staff.
Saves time
Managing social media accounts takes a lot of time and effort, which can be a challenge for in-house teams. A social media agency can take care of daily tasks like posting, responding to messages, tracking performance, and running ads. This frees up time for businesses to focus on their main operations.
Data-driven strategies
Top social media agencies use advanced tools to track how well campaigns are doing. They analyse this data to fine-tune strategies, making sure every effort is cost-effective and delivers the best return on investment (ROI). This approach helps businesses target their marketing more effectively.
Creative content creation
Agencies employ creative professionals, such as designers, photographers, video makers, and writers, who work together to produce high-quality, engaging content. Their expertise helps brands stand out on busy social media platforms by creating posts that are visually appealing and interesting.
Increased brand awareness
Social media agencies can boost a brand’s visibility by running targeted campaigns, working with influencers, and using organic strategies. By tailoring campaigns to specific audiences, they help businesses build a loyal following and engage with their community.
Cost-effective marketing
Hiring an in-house social media team can be expensive, especially for small and medium-sized businesses (SMEs). Working with an agency is a more affordable option, as it provides expert services at a lower cost. Agencies also have access to premium tools and platforms that individual companies might find too expensive.
Scalability
Social media agencies offer flexible solutions that can be scaled according to a business’s needs. Whether launching a small local campaign or expanding to international markets, agencies have the resources and expertise to adapt their strategies. This flexibility allows businesses to grow without being tied to long-term commitments.
Top social media agency in the US
1. Sociallyin
Headquarters: Birmingham, Alabama
Sociallyin is one of the premier social media agencies in the USA, offering a full suite of services that cover social media strategy, content production, community management, paid social advertising, and influencer marketing. The agency is known for its creative campaigns and excellent engagement strategies.
Sociallyin has a team of specialists that work together to deliver measurable results for their clients, focusing on creating unique content that stands out in crowded social media platforms.
Services:
- Social media management
- Content creation (photography, videography, animation)
- Social media advertising
- Social media strategy and analytics
- Influencer marketing
Why choose Sociallyin: Sociallyin places a high emphasis on creativity and out-of-the-box thinking. Their ability to create viral content and engage with communities is particularly attractive for brands looking for a competitive edge on social media.
2. LYFE Marketing
Headquarters: Atlanta, Georgia
LYFE Marketing is a multi-award-winning social media marketing company that specialises in social media management, advertising, and lead generation. The agency has worked with small to medium-sized businesses across a variety of industries, offering affordable solutions for companies looking to build their social media presence.
LYFE Marketing focuses on delivering tangible results by driving website traffic and increasing conversions. Their approach is data-driven, allowing them to optimise campaigns in real-time and ensure maximum return on investment (ROI).
Services:
- Social media management
- Social media advertising
- Search engine optimisation (SEO)
- Pay-per-click (PPC) management
- Content marketing
Why choose LYFE Marketing: LYFE Marketing is perfect for small businesses that want to maximise their social media presence without breaking the bank. Their tailored services make them an ideal partner for companies aiming for growth with a limited budget.
3. Viral Nation
Headquarters: New York, New York
Viral Nation is a leading social media marketing agency with a strong focus on influencer marketing. The agency specialises in connecting brands with top-tier influencers across platforms like Instagram, TikTok, YouTube, and Twitch. Viral Nation is renowned for its influencer-driven campaigns that drive real engagement and significant brand exposure.
Viral Nation’s influencer marketing approach helps businesses to reach niche audiences effectively and leverage the credibility of trusted influencers. In addition to influencer campaigns, they offer full social media management and paid social advertising services.
Services:
- Influencer marketing
- Social media management
- Paid media
- Creative services
- Content production
Why choose Viral Nation: For brands looking to harness the power of influencer marketing, Viral Nation offers an unparalleled network of influencers and content creators. They have an exceptional reputation for creating viral campaigns that resonate with specific target audiences.
4. Hawke Media
Headquarters: Los Angeles, California
Hawke Media is a full-service digital marketing agency offering bespoke social media solutions. Their approach is focused on performance-driven results, ensuring that clients see measurable outcomes from their campaigns. The agency has worked with over 3,000 brands, offering flexible month-to-month contracts.
Hawke Media has a team of creative professionals and strategists who help businesses create effective social media campaigns that engage audiences and drive conversions.
Services:
- Social media marketing
- Paid social advertising
- Email marketing
- Influencer marketing
- Content creation
- Performance marketing agency
Why choose Hawke Media: Hawke Media is a great choice for companies that need a flexible marketing partner. With no long-term contracts, businesses can easily adjust their service needs and budgets based on performance.
5. Ignite Social Media
Headquarters: Cary, North Carolina
Ignite Social Media, known as “the original social media agency,” has been at the forefront of social media marketing since 2007. They have a strong track record of creating successful campaigns for Fortune 500 companies and are experts at building comprehensive social media strategies.
Ignite Social Media combines creativity with data-driven insights to build campaigns that are both engaging and effective. Their team focuses on creating brand stories that resonate with audiences and generate long-term brand loyalty.
Services:
- Social media strategy development
- Content creation and production
- Social media analytics
- Paid social media advertising
- Community management
Why choose Ignite Social Media: For brands looking for a trusted and experienced social media agency with a proven track record, Ignite Social Media provides the expertise and knowledge needed to run large-scale social media campaigns.
6. The Influencer Marketing Factory
Headquarters: Miami, Florida
The Influencer Marketing Factory is a boutique social media agency that focuses on influencer marketing and content creation. They help brands connect with influencers across multiple social platforms and are known for creating engaging and authentic content that resonates with target audiences.
This agency focuses heavily on working with Gen Z and millennial audiences, making it a popular choice for brands targeting younger demographics. The Influencer Marketing Factory uses advanced data analysis tools to measure the impact of campaigns and maximise results.
Services:
- Influencer marketing
- TikTok marketing
- Instagram marketing
- YouTube marketing
- Social media strategy
Why choose The Influencer Marketing Factory: For businesses targeting younger, digitally-savvy audiences, The Influencer Marketing Factory is an excellent choice. Their focus on influencer-led campaigns ensures that brands can authentically engage with their target consumers.
7. Thrive Internet Marketing Agency
Headquarters: Arlington, Texas
Thrive Internet Marketing Agency offers full-scale digital marketing services, including social media marketing, SEO, web design, and online reputation management. Thrive is a data-driven agency, focusing on using analytics to create effective social media strategies that align with business goals.
Thrive works with a diverse range of industries, from eCommerce to healthcare, delivering tailor-made strategies that help brands grow their online presence and engage with their audiences.
Services:
- Social media management
- Paid social advertising
- Social media strategy
- Online reputation management
- Content marketing
Why choose Thrive: Thrive is ideal for businesses seeking a data-driven approach to social media. Their comprehensive services and attention to detail make them a valuable partner for brands looking to build a strong social media presence across multiple platforms.
8. WebFX
Headquarters: Harrisburg, Pennsylvania
WebFX is a top-tier social media marketing agency with a proven track record of driving impressive results for their clients. The agency is known for its focus on ROI, helping businesses maximise their marketing budgets by delivering targeted social media campaigns that increase leads and sales.
WebFX offers a robust range of digital marketing services, providing brands with the tools they need to succeed in the competitive world of social media marketing.
Services:
- Social media marketing
- Paid social advertising
- Social media audits and reporting
- Reputation management
- SEO and content marketing
Why choose WebFX: WebFX is perfect for businesses that want to focus on measurable outcomes. The agency’s expertise in driving high ROI and their ability to scale campaigns make it an excellent partner for brands looking to grow rapidly.
9. Disruptive Advertising
Headquarters: Lindon, Utah
Disruptive Advertising is a digital marketing agency that specialises in paid social media advertising. The agency uses data-driven insights to create high-impact social media campaigns that focus on delivering conversions and leads.
Disruptive Advertising is known for its transparency and results-oriented approach. They use data to continuously refine campaigns, ensuring businesses get the best possible ROI from their social media efforts.
Services:
- Paid social media advertising
- Social media management
- PPC advertising
- Social media strategy
- Conversion rate optimisation (CRO)
Why choose Disruptive Advertising: Disruptive Advertising is the ideal choice for businesses that want to focus on paid social advertising and need a partner who understands how to deliver measurable results. Their data-centric approach ensures that campaigns are continuously optimised for performance.
10. Mabbly
Headquarters: Chicago, Illinois
Mabbly is a digital marketing and social media agency that helps brands build meaningful connections with their audiences. The agency offers a holistic approach to social media marketing, combining data, creativity, and strategy to deliver impactful campaigns.
Mabbly’s team of creative thinkers and data scientists work together to craft campaigns that align with a brand’s identity and resonate with its audience. They are especially skilled at storytelling and brand-building through social media.
Services:
- Social media management
- Paid social advertising
- Content marketing
- Branding and design
- Data Analytics
Why choose Mabbly: For brands looking for a holistic, creativity-driven approach to social media marketing, Mabbly is a standout option. Their ability to combine data with compelling narratives makes them a valuable partner for brands aiming to build long-term connections with their customers.
Key factors in choosing a social media agency in the US
When choosing the right social media agency for your business, it’s important to consider several factors to make sure they can meet your needs and deliver the results you want. Here are key things to think about when selecting a social media agency in the USA:
Industry experience
The agency’s experience in your specific industry can make a big difference in how well they can run successful campaigns. Agencies that have worked in your niche will already understand your market, which helps them create strategies that connect with your target audience.
Service offerings
Different agencies specialise in various services, such as influencer marketing, paid social ads, or content creation. It’s important to know what your business needs and make sure the agency provides services that match your goals. If you need a full social media strategy, look for agencies that offer a wide range of services, including analytics, content production, and social media management.
Portfolio and case studies
Before making a decision, review the agency’s portfolio and case studies. This will give you insight into their past work and show whether they can deliver the kind of results you’re looking for. Focus on agencies with a successful track record in campaigns similar to what you want to achieve.
Client reviews and testimonials
Client reviews and testimonials can help you understand the agency’s reputation and reliability. Look for feedback from previous or current clients to see how satisfied they are with the agency’s services. Positive reviews are a good sign of professionalism and performance.
Transparency and Communication
Clear and open communication is crucial for a successful partnership. A good agency will keep you updated with regular reports, feedback, and campaign progress. They should also be transparent about their strategies and processes, ensuring you understand how they plan to meet your goals.
Customisation and flexibility
Every business is unique, so a one-size-fits-all approach may not work for you. Make sure the agency offers customised strategies tailored to your brand’s goals, values, and audience. Flexibility is also key—your agency should be willing to adjust their plans based on campaign performance or changes in your business.
Understanding of analytics and metrics
A data-driven approach is essential in social media today. Look for agencies that focus on analytics, metrics, and reporting. This helps businesses see the return on investment (ROI) from social media efforts. Reports should highlight key performance indicators (KPIs) such as engagement rates, conversion rates, and return on ad spend (ROAS).
Budget considerations
Your budget is a major factor in choosing the right agency. It’s important to find an agency that offers services within your budget without lowering the quality of their work. Some agencies offer tiered pricing, allowing you to pick a package that fits your financial situation while still benefiting from expert social media management.
Cultural fit
A strong partnership goes beyond just professional expertise. The agency should align with your brand’s culture, values, and vision. When they understand your brand identity, it ensures that their work on social media will authentically represent your business.
Innovation and creativity
Social media is constantly changing, so it’s important to choose an agency that is forward-thinking and creative. Agencies that stay up-to-date with trends and new technologies will be able to create fresh, innovative campaigns that stand out and keep your brand competitive.
