Global AI Market Expands By 14.44% In February 2025: New Study Reveals Gender-Based Usage Trends And AI Tool Preferences

A new report released by Aitools.xyz, a leading AI tools directory, provides a comprehensive analysis of the global AI market’s performance in February 2025. The study highlights robust growth across AI platforms, identifies the most trending tools, and reveals key differences in how male and female users engage with AI technology.

The AI sector continues to expand at a rapid pace. In February 2025, global AI tools received 12.05 billion total web visits, representing a 14.44% increase compared to the previous month. This growth equates to 1.52 billion additional visits across over 10,500 AI platforms monitored by Aitools.xyz.

Among the platforms, ChatGPT remains the most visited AI tool, recording 5.20 billion monthly visits, with a growth of 500 million visits in February. However, DeepSeek emerges as the most trending tool for the month, surpassing ChatGPT in traffic growth by adding 524.7 million new visits. This marks an impressive growth rate of approximately 6,190.48% from December 2024 to February 2025.

The data is collected and analysed by Aitools.xyz, which tracks over 10,500 AI tools categorised into 171 functional areas. The platform uses tools like SEMrush and Ahrefs to monitor and evaluate monthly web traffic, user demographics, source distribution, device usage, and engagement statistics. This enables a detailed overview of the size and behaviour of the AI tool market.

Gender breakdown and demographic divide

The report highlights a notable demographic divide in AI tool usage. Of the 12.05 billion web visits, 58.83% (7.09 billion) are attributed to male users, while 41.17% (4.96 billion) are from female users.

This divide extends to tool preferences and categories, with men and women using AI tools for different purposes:

• Male users predominantly engage with tools focused on coding, image generation, search engines, and chatbots. These include platforms such as Midjourney, Cursor, Perplexity, Talkie AI, and Runway.
• Female users show greater interest in tools supporting grammar correction, content creation, education, and business operations. Key platforms include QuillBot, Gauth, Odoo, Beacons, and Slidesgo.

Key Insights and Trends

The study reveals several significant trends based on user preferences, traffic shifts, and tool categories:

• ChatGPT leads the AI tools market with 5.20 billion visits, registering a 500 million increase in February 2025.
• DeepSeek, now the fastest-growing tool, attracts 524.7 million new visits in a single month.
• Male users demonstrate higher engagement with AI tools in technical and creative automation, particularly code generators and media tools.
• Female users prefer platforms that support writing, learning, and productivity, especially in educational and academic contexts.

Most popular AI tools among male users 

The following AI tools have the highest share of male users based on monthly usage data for Feb 2025:

• Midjourney (Image Generators): 21.30 million visits, 3.90 million increase, 81% male users
• Remaker (Headshot Generators): 10.10 million visits, 600,000 increase, 79% male users
• Perplexity (Search Engines): 165.90 million visits, 33.30 million increase, 79% male users
• Humanize AI (AI Humanisers): 21.40 million visits, 4.70 million increase, 79% male users
• Cursor (Code Generators): 13.10 million visits, 5.40 million increase, 79% male users
• Runway (Video Creation Tools): 13.50 million visits, 600,000 increase, 78% male users
• Ollama (Large Language Models): 20.10 million visits, 13.00 million increase, 78% male users
• Claude (Chatbots): 111.90 million visits, 6.90 million increase, 77% male users
• ElevenLabs (Text to Speech Tools): 30.10 million visits, 2.10 million increase, 76% male users
• Tinkercad (3D Model Generators): 14.00 million visits, 3.20 million increase, 75% male users

Most popular AI tools among female users 

These AI tools report the highest share of female users for Feb 2025, with significant usage increases:

• LanguageTool (Grammar Checkers): 11.30 million visits, 200,000 increase, 78% female users
• Slidesgo (Presentation Makers): 13.20 million visits, 1.80 million increase, 76% female users
• Gauth (Student Tools): 16.80 million visits, 600,000 increase, 75% female users
• Beacons (Content Marketing Tools): 32.30 million visits, 2.10 million decrease, 74% female users
• QuillBot (Academic Writing Tools): 94.70 million visits, 38.17 million increase, 73% female users
• Odoo (Project Management Tools): 32.00 million visits, 2.40 million increase, 73% female users
• QuillBot Paraphrasing Tool: 15.53 million visits, 820,000 increase, 73% female users
• QuillBot Grammar Checker: 10.18 million visits, 537,500 increase, 73% female users
• Turnitin (Academic Writing Tools): 16.90 million visits, 3.40 million increase, 72% female users
• Alpha Wolfram (Mathematics Tools): 9.20 million visits, 600,000 increase, 71% female users.

Top AI tools by total monthly visits 

These AI tools recorded the highest overall traffic during the Feb 2025, highlighting their broad market appeal:

• ChatGPT (Chatbots): 5.20 billion visits, 500 million increase, 64% male users.
• Canva (Design Generators): 996.10 million visits, 109.20 million increase, 38% male users.
• DeepSeek (Chatbots): 792.60 million visits, 524.70 million increase, 72% male users.
• Google Translate (Translators): 623.30 million visits, 28.50 million increase, 51% male users.
• Character AI (Character Chat Tools): 223.20 million visits, 3.10 million decrease, 75% male users.
• JanitorAI (Character Chat Tools): 173.70 million visits, 26.50 million decrease, 58% male users.
• Perplexity (Search Engines): 165.90 million visits, 33.30 million increase, 79% male users.
• Gemini (Chatbots): 139.40 million visits, 21.30 million increase, 51% male users.
• Remove.bg (Background Removers): 121.70 million visits, 10.00 million increase, 73% male users.