Global Sports Media and Tech Convention: SPORTEL Monaco, 28-30 October 2024

SPORTEL Monaco 2024 is the leading global convention for sports content, media rights, and technology, to be held from 28-30 October 2024. Eminent speakers at the convention include Gerard Piqué, Founder of Kosmos Kings League; J. Michael Evans, President of Alibaba Group; Yiannis Exarchos, CEO of Olympic Broadcasting Services, Ursula Romero, CEO of ISB, and Dinis Guarda, Founder and CEO of ztudium Group and Sportsabc. 

Celebrating the 35th anniversary year, SPORTEL Monaco 2024, the distinguishing features at SPORTEL Monaco 2024 include: the Women’s Lunch, an event designed to celebrate and empower women in the sports industry, the Innovation Stage, which will complement the existing Speakers Corner due to high demand for speaking opportunities, and Wednesday Tech Talks, featuring a special Sports and Generative AI Workshop in collaboration with SVG. 

“It is a momentous occasion for SPORTEL itself, as this year marks our 35th anniversary! Since its inception, this event has been the go-to meeting point for key players in the sports rights sector. Over the years, we have seen the birth of iconic initiatives such as SPORTEL America and SPORTEL Asia, which continue to play a vital role in developing international markets for sports content. This anniversary is not only an opportunity to celebrate our rich history but also to look toward the future, with exciting prospects for innovation and expansion”, says Loris Menoni, Executive Director of SPORTEL Monaco.

SPORTEL Monaco is a premier gathering for sports professionals that provides a unique platform to explore the latest trends, establish strategic partnerships and discover the innovations shaping the future of our industry. The event is the world’s leading Sports Content Media Rights and Technology Convention for 35 years that focuses on the market side of the sports media rights and sportstech industry.

The event brings together a diversity of speakers and attendees, with representatives from major organisations such as Alibaba, Amazon Web Services (AWS), Warner Bros. Discovery, Formula E, and FIFA.

The Innovation Stage will host two 20-minute sessions, allowing presenters to showcase case studies and innovative solutions, providing more dynamic and interactive engagement for attendees.

In collaboration with SVG, SPORTEL Monaco will also debut the Wednesday Tech Talks, featuring a special Sports and Generative AI Workshop. This session will explore how generative AI can revolutionise the sports industry, offering insights into how organisations can adopt and benefit from these emerging technologies.

SPORTEL Monaco: A hub for global decision-makers

The Global Sports Media and Tech Convention at SPORTEL Monaco brings together key stakeholders from across the globe, including broadcasters, athletes, marketing professionals, and other influential figures in the sports business industry for networking, knowledge-sharing, and strategic deal-making. 

With conventions, conferences, awards and events held across the world -- SPORTEL ‘Flagship event’ in Monaco, SPORTEL spring ‘touring’ convention and SPORTEL Awards and -- must attend occasions for decision makers to do business.

The SPORTEL Monaco 2024 will include sessions led by prominent figures in the sports and technology industries. Speakers such as Gerard Piqué, Founder of Kosmos Kings League; J. Michael Evans, President of Alibaba Group; and Yiannis Exarchos, CEO of Olympic Broadcasting Services, will share insights on the intersection of sports and technology, providing thought leadership on how innovation is transforming the industry.

SPORTEL Monaco 2024

The SPORTEL Monaco 2024 conference programme is packed with masterclasses, keynotes, and panels that delve into the most significant trends shaping the sports media industry. Attendees will hear from industry heavyweights such as J. Michael Evans, President of Alibaba Group, and Yiannis Exarchos, CEO of Olympic Broadcasting Services, who will share insights from the Paris 2024 Olympics, focusing on the broadcast success and technological innovations.

SportBusiness will lead two masterclasses. The first, "Behind the Lens: Creating a Successful Sports Docuseries", will reveal the strategies behind producing hit sports docuseries, with contributions from the PGA Tour, World Athletics, and Fremantle. 

The second, "What’s Next for Cricket as it Continues its Growth Journey?", will examine cricket's commercial expansion into new markets like the US, featuring insights from FOX Sports Australia, Rajasthan Royals, and Quidich Innovation Labs. 

Other panels will cover the evolution of sponsorship models in sports and the role of data analytics and AI in shaping the future of sports media.

Sportsabc at SPOTREL Monaco 2024: On 29 October, Sportsabc, a platform focused on the convergence of sports, technology, and business, will host a special presentation on Sports Economy and AI Technology. This session, led by Dinis Guarda, Founder and CEO of ztudium, powered by International Sports Broadcasting (ISB), will explore how artificial intelligence is transforming the sports economy. Dinis Guarda is a recognised expert in AI and digital transformation and the Founder and CEO of ztudium Group and Sportsabc.

SPORTEL Monaco 2024 will also present extensive networking opportunities, from informal gatherings to structured events like Happy Hours, allowing participants to connect with new and existing contacts. 

The event will also showcase a range of innovations from prominent sports tech companies such as AWS, LiveU, Spiideo, and Pixellot. Attendees can explore the latest products, services, and solutions on the bustling exhibition floor, which remains one of SPORTEL’s main attractions.

At SPORTEL Monaco 2024, a key panel will focus on the technological transformation behind the success of the Paris 2024 Olympic Games, featuring insights from industry leaders such as J. Michael Evans of Alibaba Group, Yiannis Exarchos of Olympic Broadcasting Services, and Scott Young of WBD Sports. 

Another session will explore the evolution of sponsorship strategies, with contributions from Milano Cortina 2026, FIFA, and Protocol Sports Marketing, highlighting new ways to engage target audiences. 

The live “Bundle Live” podcast by Unofficial Partner will provide an in-depth analysis of the top stories in sports media, with expert commentary from Gemba, EBU, and OneFootball.

The SPORTEL events in the future

The SPORTEL Talks New York debuts on 16th December 2024 offering a condensed, high-impact format focused on discussions and networking in an intimate setting. This new one-day event aims to provide a fresh approach compared to SPORTEL’s traditional multi-day conventions, giving participants the chance to engage with key industry figures in a more concentrated and cost-effective manner.

Looking ahead to 2025, SPORTEL has also announced the return of SPORTEL America in its historic home of Miami, scheduled for 1st and 2nd April 2025. This two-day event will bring together global sports media and technology executives for networking and insightful sessions. 

SPORTEL is also strategically aligning this event with NAB in Las Vegas, giving participants the opportunity to maximise their presence across both significant industry events.