How Artificial Intelligence is Revolutionising Workflow Optimisation Across Key Departments

Artificial intelligence (AI) is revolutionising business workflows by automating tasks in sales, recruitment, and content creation. Companies like Linkee and Loopex Digital have seen significant improvements, such as reducing lead response times by 60% and saving over an hour in candidate screening. AI is enabling faster, more efficient operations, allowing businesses to focus on high-value tasks and drive growth.

Artificial intelligence (AI) has the potential to transform the global economy, with estimates suggesting that up to 70% of tasks currently performed by employees could be automated. 

As more companies embrace AI-driven solutions, the challenge now lies in determining which tasks should remain human-centric and which are better suited for automation. By streamlining operations, AI can help businesses reduce costs, save time, and optimise their workflow in ways that were previously unimaginable.

Optimising Sales Efficiency with AI: A Case Study

One area where AI has proven to be a game-changer is in sales. Vahan Poghosyan, co-founder and CEO of Linkee, shares the significant impact that AI has had on his company’s lead response time. By integrating AI into their sales process, Linkee has been able to reduce response times by a remarkable 60%.

“We managed to cut our response times by 60%, which means we can now focus on the leads that really matter. The system evaluates every new inquiry, checking metrics like intent signals and past engagement, and automatically routes high-potential leads to the right sales rep. It’s been a real game-changer for us, and I think other teams exploring possible automation in sales could see similar results,” says Vahan.

The ability to quickly evaluate and prioritise high-value leads has enabled Linkee to focus on what matters most: converting potential clients into long-term customers. As businesses continue to explore AI tools in the sales domain, the results seen by Linkee provide a strong case for wider adoption.

Enhancing Recruitment Processes with AI: Time Savings in Candidate Screening

Another department that stands to benefit from AI is human resources, particularly in recruitment. Maria Harutyunyan, co-founder and head of SEO at Loopex Digital, discusses how AI has streamlined their candidate screening process, saving valuable time.

“We recently had a job opening for a Technical SEO Specialist position, and used automation tools in the CV screening process. With a few preset criteria like skills and experience, we now save about 1 hour 15 minutes per role – time we used to spend manually reviewing around 150 applications, about 30 seconds each. Having more time to focus on the right candidates made all the difference. It’s actually one of the reasons we were able to grow our team by 50% this year,” explains Maria.

The time saved in the screening process allows the HR team to focus more on the quality of the candidates and their fit for the role. This has not only enhanced recruitment efficiency but also facilitated the company's growth, demonstrating the substantial benefits of AI in the hiring process.

Speeding Up Content Creation: AI in Video Production

AI is also making a significant impact in the creative department, particularly in video production. Linkee's Poghosyan again highlights how automation has transformed their video creation process. What used to take two days to complete – from scripting to editing and feedback – is now accomplished in just 40 minutes.

“When we need a short promo video, we just feed the script into an AI video tool, and it gives us a polished clip as an output! That would’ve taken approximately two days between scripting, editing, and feedback rounds before, and now it takes around 40 minutes. We can now focus more on what really matters – figuring out the story we want to tell and testing how people respond to it,” Poghosyan shares.

This drastic reduction in production time allows the team to focus on refining the messaging and testing various concepts, leading to faster turnaround times and increased agility in content creation.

Key Recommendations for Businesses Exploring AI Integration

For businesses looking to optimise their workflows with AI, the following key steps are essential:

• Identify time-consuming tasks: Look for tasks that slow down your team. This often includes processes like lead scoring, CV screening, or content creation.
• Measure time and effort: Evaluate how much time and effort it currently takes to complete a task manually, and compare it with the potential improvements AI could bring.
• Run small-scale tests: Start by testing automation tools on smaller tasks to assess their impact and effectiveness.
• Review results with your team: After testing, conduct a recap session with your team to discuss the results and gather feedback.
• Integrate automation where applicable: If AI significantly reduces time and costs compared to manual work, integrate it into your regular processes for long-term optimisation.

As companies continue to explore the possibilities of artificial intelligence, it’s clear that AI can offer substantial benefits in various departments, from sales to recruitment to content creation. By strategically incorporating AI into workflows, businesses can save time, cut costs, and focus on higher-value tasks.