How to List a Flower Shop in Business Directories

Business directories may not seem particularly exciting, but they still provide flower shops with a reliable way to reach local clients, event planners, and corporate buyers. The primary differentiator between a directory listing that generates sales and one that does not is how you create your listing. The following tips will help you create the best listings possible for your flower shop.

Choose Directories That Matter to You

Not all directories are created equal. You should start with those where people go to search for florists like you. Local/state-specific directories, and business-to-business or procurement-based directories for corporate customers, should be at the top of your list when choosing a directory.

For instance,  if you are involved in flower delivery across Pennsylvania , there is a directory specifically for locating flower delivery services statewide, which makes it easier for prospective clients to locate you by your area and product. There are many low-quality directories that contain only advertisements and expired listings. These types of directories rarely generate any real traffic.

Match Categories to How Buyers Search

Many retailers restrict themselves to using only ‘Florist’ as a category. A lot of directories allow for additional categories, so selecting the correct ones will increase the chances that people find you.

More categories give you a better chance to be identified when searching for floral delivery, wedding flowers, event flower arrangements, corporate gifts, and sympathy arrangements. Your category selection should be based on how clients search for floral services, even though the available options may vary from one directory to another.

Standardizing Business Information

Consistency is very important. Your business name, address, phone number, and operating hours need to be exactly the same across all directories. Even small changes in formatting or inaccurate hours can confuse both potential customers and search engines, resulting in fewer calls to your business and poorer visibility for your business.

Write Your Business Description as You Would Speak to Someone

Avoid using overly generic descriptions. Think of this as your elevator pitch, so write a description that would make sense if you were making it in person to a customer standing in front of you. Focus on your specialization, client base, and what sets your designs apart.

This could be same-day delivery, wedding flower arrangements, or corporate accounts. Using natural language, instead of formal, corporate-speak will help you create trust with your customers before they even make it to your website.

Utilize High-Quality and Authentic Images

One of the biggest factors that influence whether a customer clicks on your listing or scrolls past it is the images of your products. So, to ensure that customers have a clear representation of the product, it would be best to use original, high-quality photos of your floral arrangements, shop interiors, etc.

Stock images do not perform as well as original images as they do not allow customers to visualize what their order would look like upon arrival.

Look For New Avenues of Exposure

If you want to reach out to customers who are actively looking for florists, wedding planners, or florists that do corporate work and/or recurring deliveries, it may be beneficial for you to pursue listings within online marketplaces or membership sites.

Wedding planning websites, flower delivery marketplaces, local chambers of commerce, and various business-related associations often attract customers looking for a specific service or supplier. Doing so will allow you access to large corporate clients and other potential customers. 

Endnote

A florist does not need to be listed in every directory. Instead, they should focus on listing their business in the directory(s) that provide a chance for obtaining new customers. When the florist's information is uniform, pictures are high quality, and their message is personal, they can use directories as tools for consistent exposure and sales.