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Love Finance Enhances SME Lending with iwoca API Integration
Love Finance partners with iwoca to integrate iwoca's API, enhancing the speed and accuracy of loan decisions for UK SMEs. This partnership enables real-time eligibility checks, reducing wait times and improving the application process. Love Finance has funded £400 million in loans, while iwoca has lent £1 billion to SMEs, strengthening both companies' ability to offer flexible, fast funding.
Love Finance, one of the UK’s fastest-growing SME lenders and brokers, partners with iwoca to introduce a significant improvement in the loan application process for small businesses across the UK. This new collaboration sees iwoca’s API integrated directly into Love Finance’s platform, enabling faster and more accurate loan decisions.
A Game-Changer for UK SMEs
The integration of iwoca’s technology into Love Finance’s platform is a key step in the company’s mission to simplify and expedite business finance. By utilising iwoca’s API, Love Finance can offer faster lending decisions, making the process smoother and more efficient for SMEs.
As one of Europe’s leading SME lenders, iwoca’s technology checks the eligibility of businesses in real time, providing applicants with quicker and clearer answers on their loan applications.
This partnership aligns perfectly with the increasing demand for fast, reliable lending options, particularly as speed becomes a top priority for businesses seeking finance.
According to the latest iwoca SME Expert Index, 72% of brokers highlight “speed of receiving a decision” as a primary factor when selecting a lender, underlining the importance of automated workflows and real-time decisioning that iwoca’s API brings to Love Finance’s platform.
Faster Decisions and Improved Customer Experience
With the iwoca API in place, SMEs applying for loans through Love Finance now benefit from a more streamlined application process. The integration allows for real-time assessments, reducing the wait time for businesses and making the loan approval process faster and more transparent. For SMEs, this means fewer barriers to accessing the finance they need to grow their businesses.
This partnership marks a significant milestone for both Love Finance and iwoca as they continue to scale. Love Finance has already funded approximately £400 million in loans for over 8,000 SMEs across the UK, doubling its revenue year on year while remaining independently founded and profitable. iwoca, which lent over £1 billion to SMEs in 2025, continues to lead the way in fast, flexible SME financing across Europe.
Strengthening Support for SMEs
Alex O’Malley, Chief Commercial Officer at Love Finance, emphasises the significance of this partnership, stating:
“This partnership reinforces our position as a forward-thinking, agile lender delivering fast and efficient solutions to UK SMEs. Thanks to iwoca’s technology and partnership, we’re able to push our lending speed and transparency even further, making the business finance journey smoother, fairer, and more accessible than ever before.”
Colin Goldstein, Chief Commercial Officer UK at iwoca, echoes this sentiment, highlighting the importance of fast, flexible support for businesses:
“Every business owner faces moments that matter - and needs quick, reliable support. By partnering with Love Finance, we’re making it easier for SMEs to access fast, flexible funding exactly when they need it, empowering them to focus on growing their businesses with confidence.”
A Critical Time for UK SMEs
As the UK’s SME sector faces increasing challenges, this integration comes at a crucial time. With the market for small business finance evolving, Love Finance’s adoption of iwoca’s real-time decision-making technology puts them ahead of the curve in offering SMEs a fast, efficient, and transparent borrowing experience.
In addition to this technological advancement, Love Finance recently secured £45 million in funding, which will further expand their ability to provide swift and flexible business loans to SMEs across the UK. The company’s goal is to ensure that businesses have access to the funds they need when they need them, without the long waiting periods that can hinder growth and opportunities.
About Love Finance
Founded in 2016 by Jack Smith, Love Finance has rapidly grown to become the UK’s fastest-growing SME lender and broker. With a mission to simplify and accelerate the business loan process, the company has funded over £400 million in loans for more than 8,000 SMEs across various sectors. Love Finance is committed to providing tailored, flexible, and transparent funding solutions, offering businesses the chance to check eligibility in just five minutes and receive funding in as little as four hours. The company has received numerous accolades, including recognition from The Sunday Times, Financial Times, and Sifted as one of Europe’s fastest-growing companies.
About iwoca
Since its inception in 2012, iwoca has positioned itself as a leading FinTech company in Europe, helping small businesses manage cash flow and seize opportunities by providing fast and flexible finance. iwoca has lent over £1 billion to more than 100,000 businesses across Europe. With a strong commitment to customer satisfaction, iwoca has maintained a high rating on Trustpilot and Glassdoor. Their mission is to provide finance to one million businesses, empowering entrepreneurs and driving growth across the economy.
