Mirage Studio‒ AI Video Revolution

Mirage Studio empowers marketers to create studio-quality AI videos in minutes. With natural avatars, scene control, and multilingual support, teams can scale campaigns, test messaging, and showcase products without expensive shoots. Read on to find out how your marketing strategy can benefit from the AI video innovation ecosystem.

According to the American Marketing Association (AMA), there are at least 6.5 million marketers and over 15 million professionals in marketing-adjacent roles. These professionals face one clear reality: video is now the dominant medium for communication and brand storytelling.

The race for AI-generated video is only just the beginning. Surveys indicate that around 91% of businesses now use video in their marketing, and 97% of marketers report that video helps customers better understand products.  Mirage Studio enables brands and creators to produce studio-grade videos using nothing more than a script and imagination. 

In September 2025, the company, formerly known as Captions, rebranded to Mirage, developing multimodal foundational models for short-form video. This, ultimately, unified what was earlier a consumer-focused creative platform into a business-facing studio for enterprise-level production, especially utilised by marketers and sales professionals, especially the ones that were creators.

Mirage Studio – The AI Video Innovation Ecosystem

Digital marketers understand that video is no longer optional. Surveys indicate that around 91% of businesses use video in their marketing, and 97% of marketers say it helps customers understand their products better. However, traditional production remains expensive, time-consuming, and inflexible.

Mirage Studio aims to solve these challenges by blending the latest generative AI technologies with intuitive creative tools. Users can:

• Input their own script or audio – simply upload a text script or voice recording.
• Describe the scene and actor – specify what the environment and avatar should look like.
• Generate and refine – Mirage’s generative model creates a video draft that can be refined until perfect.

Unlike many AI video tools, Mirage builds every visual element from scratch. It does not depend on lip-syncing, voice-cloning, or stock footage stitching individually. The result is natural-looking avatars with expressive faces, lifelike gestures, and authentic voices, delivering videos that feel genuinely human and tailored to each brand’s message.

Mirage Studio Ecosystem

• Marketing teams & agencies: Quickly test messaging and A/B‑test campaigns without expensive video shoots.
• Founders & content creators: Produce talking‑head videos, webinars and demos at scale without a production crew.
• Creative departments: Generate polished explainers, product demos and narrative videos with granular control over actors, outfits, lighting and backgrounds.

Founding team & funding firepower

Gaurav Misra, the CEO and Co-founder, brings deep expertise from his previous role as Head of Design Engineering at Snap Inc., where he worked on consumer features like Spotlight and Snap Map. Mirage blends user-centric design with technical excellence.

As of July 2024, Mirage had raised US$100 million and achieved a valuation of US$500 million. The Series C round was led by Index Ventures, with participation from Kleiner Perkins, Andreessen Horowitz, Sequoia Capital, Adobe Ventures, HubSpot Ventures, and even Jared Leto.

This strong backing is being channelled into expanding the company’s machine-learning research, building new infrastructure, and pioneering the next generation of AI video models.

Advantages over traditional video production

Key dimensions of differentiation

Before diving into players, it helps to frame where AI video systems compete. The following axes help understand what trade-offs companies are making:

With those in mind, here are the leading/emerging players and how they differentiate.

Strategic dynamics and what to watch

• Generalist vs Specialist Platforms: Some companies aim to be all-in-one creative labs (Runway), while others focus on business and training applications (Synthesia, HeyGen, Colossyan).
• Consistency and Continuity: Maintaining visual consistency across shots remains the next big frontier in AI video; tools like Runway’s Gen-4 are making progress here.
• Avatar Realism: The development of digital humans with micro-expressions and hand gestures will be transformative for marketing and training use cases.
• Language and Localisation: Platforms with robust multilingual and lip-sync capabilities will win the global market.
• Integration and Workflow: The future lies in seamless integration — APIs, templates, and plugin ecosystems that connect AI video tools to marketing and enterprise platforms.
• Cost and Efficiency: As video generation remains compute-heavy, efficiency and affordability will determine scalability.
• Ethics and Legal Compliance: With growing scrutiny around copyright and training data, companies with transparent content policies and ethical safeguards will earn user trust.
• Hybrid Human + AI Editing: The most powerful systems will combine AI-generated starting points with flexible, human-led editing and refinement tools.

Mirage ecosystem of the creator community

Mirage Studio is an ecosystem of creators, marketers and technologists pushing the boundaries of AI video. The company’s mission is to democratise video creation.

• Experiment with AI video. Try turning your next thought‑leadership article or podcast clip into a polished short‑form video using Mirage Studio.
• Showcase your brand. Highlight your products, services and customer stories with hyper‑realistic AI avatars that speak authentically for your brand.
• Connect with the founders. Follow co‑founder Gaurav Misra and the Mirage team on LinkedIn. Their experience at Snap Inc. and partnerships with world‑class investors create a strong foundation for the company’s growth.

Visit Mirage’s website and sign up to explore the future of AI‑powered storytelling