Mirage

Mirage is a New York-based company founded in 2021 by Gaurav Misra and Dwight Churchill. The company’s mission is to revolutionise video creation by making it more accessible and efficient through AI-powered tools. Mirage’s primary products include Captions and Mirage Studio, designed to help both individual content creators and businesses produce high-quality, short-form videos quickly and without needing professional skills or expensive equipment.

Captions is an easy-to-use app that allows users to generate and edit videos by simply typing text prompts. It includes features like AI actors, customisable avatars, and automatic captioning in over 100 languages. This app is ideal for creators who need to produce videos for platforms like TikTok, Instagram, and YouTube without the hassle of traditional video production.
 

Mirage Studio, aimed at businesses and creative teams, provides a more advanced solution for generating multiple video variations quickly. It allows teams to create AI-generated videos with customisable characters and settings, helping them to scale production while maintaining quality. The platform also offers full commercial rights for all generated content, making it a practical tool for performance marketing and content creation.

Mirage's technology is built on proprietary AI models trained on short-form social videos. These models understand the dynamics of pacing, engagement, and video composition, ensuring that the videos produced are optimised for audience engagement. The company’s vision is to enable creators and businesses to bring their ideas to life and reach their audiences without barriers, making video creation a seamless and cost-effective process.
 

With funding exceeding $100 million, Mirage has quickly gained recognition, being named in Forbes AI 50 and Fast Company’s list of most innovative companies. Its products are used by millions, and the company continues to innovate in the field of AI-driven video production.

Mirage, originally known as Captions, is a New York-based company founded in 2021 by Gaurav Misra and Dwight Churchill. Misra, with a background in design engineering at Snap Inc., and Churchill, formerly at Goldman Sachs, established the company to simplify video creation using AI. Their first product, the Captions app, was launched to assist creators in generating and editing talking videos through AI-driven tools.
 

In 2023, Captions introduced Lipdub, an AI dubbing app capable of translating videos into 28 languages. By October 2023, the company reported over 100,000 daily active users and approximately one million videos created monthly. The following year, Captions acquired AlpacaML, a generative AI company focusing on art and images, to enhance its creative capabilities.
 

In June 2025, Captions launched Mirage Studio, a platform designed for marketers and advertising agencies to generate AI-generated videos without the need for human talent or large budgets. This tool allows users to create videos from audio files, incorporating customisable AI avatars and backgrounds.

In September 2025, Captions rebranded to Mirage to better reflect its expanded focus on AI video research and development. The company secured over $100 million in funding, bringing its valuation to $500 million. This investment supports Mirage's mission to develop multimodal foundational models for short-form video content on platforms like TikTok, Instagram Reels, and YouTube Shorts.

Today, Mirage continues to innovate in the AI video space, aiming to democratise video creation and redefine how content is produced and consumed across various digital platforms.

Mirage’s mission is to revolutionise video creation by harnessing the power of artificial intelligence. The company aims to make video production accessible to everyone, whether they are content creators, businesses, or marketers. By using AI tools like Captions and Mirage Studio, users can easily generate, edit, and personalise videos without needing professional skills or large budgets. Mirage strives to remove the barriers between ideas and video, enabling faster, more efficient content creation, and empowering people to reach their full creative potential.

Mirage envisions a world where the distance between idea and audience is zero. It aims to empower creators and businesses by providing them with the tools to make high-quality videos instantly. Through advanced AI technology, Mirage seeks to transform how content is created, enabling anyone to bring their ideas to life and share them with a global audience. The company focuses on simplifying the video creation process, reducing the time and cost associated with traditional production methods. Mirage’s vision is to foster creativity, innovation, and connection through accessible video content.

Mirage has earned recognition for its groundbreaking work in AI-powered video production. In 2025, the company was included in the Forbes AI 50 list, recognising its significant contributions to the AI industry. It was also named one of the Most Innovative Companies by Fast Company in the same year. These awards highlight Mirage's leadership in using artificial intelligence to make video creation more accessible and efficient. The company’s innovative tools have gained widespread attention, and it continues to be a major player in the field of generative AI and video technology.

Mirage offers a range of AI-powered products and services designed to simplify and enhance the video creation process. These tools cater to both individual creators and businesses, providing easy-to-use solutions for generating and editing high-quality video content without the need for professional skills or expensive equipment.
 

Captions
Captions is the company's flagship product, an all-in-one video generation and editing app. The app allows users to create videos from scratch by simply typing a description or prompt. Users can generate videos using their own selfies or create AI actors to perform the video. It also includes a chat-based editor that lets users make real-time adjustments to their video, such as changing the pacing, adding transitions, or swapping in different background settings. One of its standout features is its ability to automatically generate captions in over 100 languages, making it an invaluable tool for global content creators. The app is perfect for short-form videos suited to platforms like TikTok, Instagram Reels, and YouTube Shorts.
 

Mirage Studio
Mirage Studio is a more advanced platform aimed at marketers, creative teams, and agencies. It enables businesses to generate multiple video variations quickly and efficiently, making it ideal for performance marketing and social media content creation. With Mirage Studio, users can produce AI-generated videos with customisable AI actors, backgrounds, and settings. The platform allows teams to iterate rapidly on their ideas, creating hundreds of video variants in the time it would normally take to create just one. This is especially useful for A/B testing, as it enables businesses to fine-tune their videos for different audiences or platforms. Additionally, Mirage Studio includes universal rights for all generated content, eliminating the need for complicated licensing agreements or contracts.
 

AI Video Editing
Mirage’s AI video editing tools allow users to edit existing videos using simple text commands. Users can adjust elements such as timing, transitions, and visual effects with ease. The editing interface is user-friendly, enabling anyone, regardless of their editing experience, to create professional-looking videos. This feature is particularly useful for users who want to repurpose existing footage or make quick edits without the need for complex software.
 

AI Avatars and Digital Twins
One of the most innovative features offered by Mirage is the ability to create digital twins or AI avatars. Users can generate their own AI likeness from selfies, and these digital twins can be used in multiple videos, saving time and effort in future content creation. Additionally, Mirage allows users to create entirely new AI avatars by uploading reference images or using text prompts. These AI actors can be customised in terms of appearance, voice, and movement, offering a flexible solution for personalised video content.
 

B-Roll and Custom Assets
Another important service offered by Mirage is the ability to generate custom B-roll footage and other visual assets. This service allows users to add supplementary visuals to their videos, such as background clips or custom images, without having to source them from third-party sites. The AI can generate high-quality, relevant B-roll based on the user’s prompts, streamlining the content creation process and saving both time and money.
 

Performance Marketing Tools
Mirage’s tools are also designed to help businesses in performance marketing. With the ability to create and test multiple video variations quickly, companies can optimise their marketing efforts and improve their return on investment (ROI). Whether for social media campaigns or digital ads, the ability to generate native, platform-specific videos allows businesses to better engage their target audiences.
 

Subscription Plans
Mirage offers a range of subscription plans to suit different needs and budgets. The Pro plan provides basic AI editing tools, caption generation, and a limited number of video creation credits. The Max plan adds more features, such as the ability to generate new footage, create digital twins, and access premium AI avatars. The Scale plan offers the most comprehensive features, with higher video creation limits and more advanced AI capabilities. Mirage also provides custom enterprise solutions for large teams, offering tailored packages that include additional credits, dedicated support, and bulk discounts.