DNA Payments

DNA Payments is a UK-based omnichannel payment solutions provider. Founded in 2018 by Arif Babayev and Nurlan Zhagiparov, the company has expanded to become one of the largest independent payment service providers in the UK. It offers secure and seamless payment solutions for businesses across multiple channels, including in-person, online, and remote transactions.

The company provides various payment solutions, including Card Machines, Online Payments, and ePOS Solutions. Its Payment Terminals include mobile, portable, countertop, and unattended terminals. Online payment services cover Virtual Terminals, Payment Links, Recurring Payments, and Charity Donations. Security measures include 3DS v2, PCI DSS, P2PE v3, risk monitoring, and fraud prevention.

DNA Payments processes over £900 million monthly and serves thousands of merchants. The company operates a Merchant Portal for real-time transaction monitoring and a Payment Gateway that supports integrations with multiple platforms. It has partnerships with Visa, Mastercard, PayPal, Alipay+, and UnionPay.

The company has expanded through acquisitions, including Optomany, 123Send, Active Payments, EFT Solutions, Kwalitas, Card Cutters, and Zash. In 2021, it secured a £100 million investment from Alchemy Partners to support growth and acquisitions. DNA Payments works with various industries, including hospitality, retail, food & beverage, builders’ merchants, and eCommerce.

Its leadership team includes Jan-Pieter Lips (CEO), Garreth Dorree (COO), Preete Janda (CFO), Andriy Pronchenko (Chief Legal Officer), and Eugene Shokarev (Products and Marketing Director). The company also collaborates with Independent Sales Organisations (ISO), Independent Software Vendors (ISV), affiliates, and referral partners to expand its services.

DNA Payments continues to grow its payment technology, launching Apple Pay Express Checkout, Oracle Cloud Marketplace integration, and a new Merchant Portal App. The company aims to develop more secure and efficient payment solutions for businesses of all sizes.

DNA Payments was founded in August 2018 by Arif Babayev and Nurlan Zhagiparov. The company was established to provide businesses with a secure and efficient payment processing system. In November 2018, DNA Payments launched its first eCommerce payment checkout page, allowing merchants to accept online transactions.

In July 2019, DNA Payments onboarded its first eCommerce customer and launched Merchant Portal v1, enabling businesses to track and manage their payments. In September 2019, the company expanded by acquiring CR7 Services, bringing 123Send and Optomany into its group. By October 2019, DNA Payments reached 30,000 merchants across the UK.

In January 2020, the company acquired Zash AB, adding Zash ePOS solutions to its services. In March 2020, it introduced Payment Links, allowing businesses to accept payments remotely. By December 2020, the company had expanded to 40,000 merchants.

In January 2021, DNA Payments acquired Active Merchant Services, adding Active Payments to its group. In February 2021, it enabled PayPal eCommerce payments. In March 2021, it launched a Partners’ dashboard to streamline collaborations. In April 2021, it introduced Open Banking payments. In May and June 2021, DNA Payments enabled Apple Pay and Google Pay for merchants. In June 2021, it acquired EFT Solutions and secured a £100 million investment from Alchemy Partners to support further expansion. In July 2021, it launched PAX and Verifone card terminal software across the UK. In August 2021, the company integrated with BigCommerce, enabling eCommerce merchants to process transactions.

In February 2022, DNA Payments acquired Kwalitas, Card Cutters, and First Payment Merchant Services (FPMS) to expand its services for SMEs. In May 2022, it partnered with Signifyd to improve commerce protection and fraud prevention. In September 2022, the company launched an updated axept® PRO Android app user interface. In October 2022, it achieved 3DS v2 compliance for its acquiring services. In November 2022, it introduced a new and improved Merchant Portal.

In January 2023, DNA Payments partnered with Mastercard to launch Click to Pay. In February 2023, it introduced pre-authorisation payments. In May 2023, it launched axept® Cloud Connect integration service. In June 2023, it introduced Visa and Mastercard Account Updater to help merchants maintain recurring payments. In September 2023, DNA Payments released the axept® PRO A77 terminals and introduced Hosted Fields for WooCommerce. It also launched Daisy Chain and Remote Printing features. In November 2023, it introduced new settlements and statements for merchants. In December 2023, Jan-Pieter Lips joined as CEO.

In March 2024, the company launched online card acceptance with Discover Global Network and UnionPay. In May 2024, it introduced Alipay+ for POS payments. In August 2024, DNA Payments made its suite of solutions available on Oracle Cloud Marketplace. In September 2024, it launched a Merchant Portal App for iOS and Android and introduced Apple Pay Express Checkout for online transactions.

DNA Payments continues to expand its payment solutions for businesses. It now processes over £900 million in transactions per month and provides services to thousands of merchants. The company focuses on improving its payment infrastructure, security, and digital solutions, with ongoing plans to introduce new technology and expand partnerships.

DNA Payments' mission is to provide businesses with secure, fast, and reliable payment solutions across multiple channels. The company offers in-person, online, and remote payment services to help businesses accept and manage transactions with ease. By integrating advanced technology, DNA Payments ensures seamless processing through card machines, online gateways, and mobile payment solutions. The company prioritises security, compliance, and efficiency to protect businesses and customers. With continuous innovation, DNA Payments aims to support merchants of all sizes by offering tailored solutions that enhance their operations and customer experience. Its goal is to simplify payments and enable business growth.

DNA Payments' vision is to be a leading provider of omnichannel payment solutions, enabling businesses to accept payments securely and efficiently across different platforms. The company aims to expand its technology-driven services, offering seamless transactions through integrated systems. By continuously improving payment security, compliance, and customer support, DNA Payments seeks to build long-term trust with merchants. The company envisions a future where businesses, regardless of size, can access smart, cost-effective, and innovative payment solutions. Through strategic partnerships and technological advancements, DNA Payments strives to shape the future of digital transactions and support the evolving needs of businesses globally.

In March 2024, DNA Payments Group, in partnership with Sunday, received the Best POS/Payment Innovation award at the World Catering Technology Awards. This recognition highlights their work in enhancing payment solutions in the catering industry. Additionally, since 2017, DNA Payments has partnered with the fintech charity Pennies, implementing omnichannel solutions that allow customers to make micro-donations during transactions.

DNA Payments offers a wide range of payment products and services designed to help businesses accept payments securely and efficiently. The company provides solutions for both in-person and online transactions, ensuring businesses of all sizes can manage payments seamlessly.

DNA Payments offers Card Machines to facilitate in-person transactions. These include Mobile Payment Terminals, Portable Payment Terminals, and Countertop Payment Terminals. The Mobile Payment Terminals allow businesses to accept payments anywhere with internet connectivity. Portable Payment Terminals provide flexibility for businesses such as restaurants, where payments can be processed at the table. Countertop Payment Terminals are suited for fixed locations, ensuring secure and fast payments at the checkout. Unattended Terminals enable self-service payments at kiosks and vending machines.

For online transactions, DNA Payments provides Online Payments, allowing businesses to accept payments through their websites. It supports multiple payment methods, including credit and debit cards, digital wallets, and alternative payment methods. Businesses can integrate these solutions with their existing eCommerce platforms for a smooth checkout experience. Payment Links are available for businesses that need to accept remote payments without a website. They can send a secure link to customers via email or SMS, directing them to a payment page.

The company also offers a Virtual Terminal, which enables businesses to accept card payments remotely. It is useful for businesses taking orders over the phone, as they can enter payment details manually through a secure online portal. Recurring Payments allow businesses to set up automatic billing for subscription-based services, reducing the need for repeated manual transactions.

DNA Payments provides ePOS (Electronic Point of Sale) Solutions to help businesses manage payments and sales. These include Oracle ePOS for hospitality and restaurants and Zash ePOS, an all-in-one ePOS system. These solutions integrate with payment terminals, inventory management, and reporting tools to improve business efficiency.

Security is a key focus for DNA Payments. The company ensures all transactions are protected through 3D Secure (3DS v2) authentication, which enhances fraud prevention and reduces the risk of chargebacks. It also follows PCI DSS compliance standards, ensuring that customer card data is securely stored and processed. P2PE (Point-to-Point Encryption) v3 compliance ensures that card details are encrypted at the time of payment, reducing security risks.

To help businesses monitor and manage transactions, DNA Payments provides a Merchant Portal. This platform allows businesses to track payments, view transaction history, and generate reports in real-time. The Payment Gateway integrates with multiple payment providers, ensuring smooth processing across different platforms.

DNA Payments also provides fraud prevention and risk monitoring solutions. It has partnered with Signifyd, a commerce protection service, to help businesses reduce fraudulent transactions. The automated fraud detection system analyses transaction data and provides recommendations to minimise chargebacks and unauthorised payments.

The company supports various industries, including hospitality, food and beverage, eCommerce, and retail. It offers tailored payment solutions to meet industry-specific needs, such as pre-authorisation for hotel bookings and table-side payment processing for restaurants.

With a growing focus on innovation, DNA Payments continues to introduce new payment solutions, including Apple Pay Express Checkout, Oracle Cloud Marketplace integration, and a Merchant Portal App for mobile devices. These developments ensure businesses can offer secure and convenient payment options to their customers.