Apple Inc

Apple Inc. is a multinational technology company based in Cupertino, California. It was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne. Initially known as Apple Computer Company, the business was set up to produce and market the Apple I, a personal computer designed by Wozniak. The company became Apple Inc. in 2007, reflecting its shift from computers to a broader focus on consumer electronics and services.

Apple's major products include the iPhone, iPad, Mac computers, Apple Watch, and AirPods. The company also provides various services such as the App Store, Apple Music, Apple TV+, iCloud, Apple Pay, and Apple Card. Apple has consistently been at the forefront of technology, launching products that have shaped the market, including the iPod, which revolutionised music consumption, and the iPhone, which transformed the smartphone industry.

As of 2023, Apple operates 530 retail stores globally, employs around 161,000 people, and is led by CEO Tim Cook. Other key figures in the company include Arthur Levinson (Chair), Jeff Williams (COO), and Luca Maestri (CFO). Apple continues to lead in innovation, with its products running on its proprietary operating systems, including iOS for iPhones and iPadOS for iPads, macOS for Macs, and watchOS for the Apple Watch.

In terms of financial performance, Apple reported a revenue of US$383.29 billion in 2023. However, the company experienced a decrease in operating income, which was US$114.30 billion, and net income, which stood at US$97.00 billion in the same year. Despite this, its total equity increased to US$62.15 billion.

Apple is publicly traded under the symbol AAPL on the Nasdaq stock exchange and is a component of major indices such as the S&P 500 and the Nasdaq-100. Apple has faced criticism over various issues, including its labour practices with suppliers and accusations of anti-competitive behaviour. However, the company remains highly popular, with a strong customer base and brand loyalty.

Apple’s value exceeded $3.2 trillion in 2024, making it one of the most valuable companies in the world. It has expanded into emerging technologies like augmented reality with products such as the Apple Vision Pro.

Apple Computer Company was founded on April 1, 1976, by Steve Jobs, Steve Wozniak, and Ronald Wayne as a partnership. The company's first product was the Apple I, a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his Volkswagen Bus, and Wozniak sold his HP-65 calculator. Wozniak debuted the prototype Apple I at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPU, RAM, and basic textual-video chips—a base kit concept which would not yet be marketed as a complete personal computer. It went on sale soon after its debut for US$666.66 (equivalent to $3,175 in 2021). Wozniak later said he was unaware of the coincidental mark of the beast in the number 666, and that he came up with the price because he liked "repeating digits".

Apple Computer, Inc. was incorporated on January 3, 1977, without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $800 only twelve days after having co-founded Apple. Multimillionaire Mike Markkula provided essential business expertise and funding of US$250,000 (equivalent to $1,117,930 in 2021) to Jobs and Wozniak during the incorporation of Apple. During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $775,000 to $118 million, an average annual growth rate of 533%.

The Apple II, also invented by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire. It differed from its major rivals, the TRS-80 and Commodore PET, because of its character cell-based colour graphics and open architecture. While the Apple I and early Apple II models used ordinary audio cassette tapes as storage devices, they were superseded by the introduction of a 5+1/4-inch floppy disk drive and interface called the Disk II in 1978. 

The Apple II was chosen to be the desktop platform for the first "killer application" of the business world: VisiCalc, a spreadsheet program released in 1979. VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office. Before VisiCalc, Apple had been a distant third place competitor to Commodore and Tandy. By the end of the 1970s, Apple had become the leading computer manufacturer in the United States. 

On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $22 per share ($.10 per share when adjusting for stock splits as of September 3, 2022), generating over $100 million, which was more capital than any IPO since Ford Motor Company in 1956. By the end of the day, 300 millionaires were created, from a stock price of $29 per share and a market cap of $1.778 billion.

A critical moment in the company's history came in December 1979 when Jobs and several Apple employees, including human-computer interface expert Jef Raskin visited Xerox PARC to see a demonstration of the Xerox Alto, a computer using a graphical user interface. Xerox granted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000 shares (22.4 million split-adjusted shares as of September 3, 2022) of Apple at the pre-IPO price of $10 a share. After the demonstration, Jobs was immediately convinced that all future computers would use a graphical user interface, and the development of a GUI began for the Apple Lisa, named after Jobs's daughter. 

The Lisa launched in 1983 and became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price and limited software titles.

In 1984, Apple launched the Macintosh, the first personal computer to be sold without a programming language. Its debut was signified by "1984", a $1.5 million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984. This is now hailed as a watershed event for Apple's success and was called a "masterpiece" by CNN and one of the greatest TV advertisements of all time by TV Guide.

After the departures of Jobs and Wozniak, Sculley worked to improve the Macintosh in 1985 by quadrupling the RAM and introducing the LaserWriter, the first reasonably priced PostScript laser printer. PageMaker, an early desktop publishing application taking advantage of the PostScript language, was also released by Aldus Corporation in July 1985. It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market.

This dominant position in the desktop publishing market allowed the company to focus on higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Newer models selling at higher price points offered higher profit margins and appeared to not affect total sales as power users snapped up every increase in speed. Although some worried about pricing themselves out of the market, the high-right policy was in full force by the mid-1980s, notably due to Jean-Louis Gassée's mantra of "fifty-five or die", referring to the 55% profit margins of the Macintosh II. 

This policy began to backfire in the last years of the decade as desktop publishing programs appeared on PC clones that offered some or much of the same functionality as the Macintosh but at far lower price points. The company lost its dominant position in the desktop publishing market and estranged many of its original consumer customer base who could no longer afford its high-priced products. The Christmas season of 1989 was the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price.

The success of Apple's lower-cost consumer models, especially the LC, also led to the cannibalisation of their higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points, aimed at different markets: the high-end Quadra models, the mid-range Centris line, and the consumer-marketed Performa series. This led to significant market confusion, as customers did not understand the difference between models. 

The early 1990s also saw the discontinuation of the Apple II series, which was expensive to produce, and the company felt was still taking sales away from lower-cost Macintosh models. After the launch of the LC, Apple began encouraging developers to create applications for Macintosh rather than Apple II, and authorised salespersons to direct consumers towards Macintosh and away from Apple II. The Apple IIe was discontinued in 1993. 

Throughout this period, Microsoft continued to gain market share with its Windows graphical user interface that it sold to manufacturers of generally less expensive PC clones. While the Macintosh was more expensive, it offered a more tightly integrated user experience, but the company struggled to make the case to consumers.

Apple also experimented with a number of other unsuccessful consumer-targeted products during the 1990s, including digital cameras, portable CD audio players, speakers, video game consoles, the eWorld online service, and TV appliances. Most notably, enormous resources were invested in the problem-plagued Newton tablet division, based on John Sculley's unrealistic market forecasts. 

With Michael Spindler as the CEO of Apple, IBM, and Motorola formed the AIM alliance in 1994 to create a new computing platform (the PowerPC Reference Platform; PReP), which would use IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter the dominance of Windows.

In the wake of the alliance, Apple opened up to the idea of allowing Motorola and other companies to build Macintosh clones. Over the next two years, 75 distinct Macintosh clone models were introduced. However, by 1996 Apple executives were worried that the clones were cannibalising sales of their own high-end computers, where profit margins were highest. 

In 1996, Spindler was replaced by Gil Amelio as CEO. Hired for his reputation as a corporate rehabilitator, Amelio made deep changes, including extensive layoffs and cost-cutting. 

The NeXT acquisition was finalised on February 9, 1997, and the board brought Jobs back to Apple as an advisor. The board named Jobs as interim CEO in July 1997, and he immediately began a review of the company's products. Jobs would order 70% of the company's products to be cancelled, resulting in the loss of 3,000 jobs, and taking Apple back to the core of its computer offerings. The next month, in August 1997, Steve Jobs convinced Microsoft to make a $150 million investment in Apple and a commitment to continue developing software for the Mac. The investment was seen as an "antitrust insurance policy" for Microsoft which had recently settled with the Department of Justice over anti-competitive practices. Jobs also ended the Mac clone deals and in September 1997, purchased the largest clone maker, Power Computing. On November 10, 1997, Apple introduced the Apple Store website, which was tied to a new build-to-order manufacturing that had been successfully used by PC manufacturer Dell. 

The moves paid off for Jobs, at the end of his first year as CEO, the company turned a $309 million profit. 

On May 6, 1998, Apple introduced a new all-in-one computer reminiscent of the original Macintosh: the iMac. The iMac was a huge success for Apple selling 800,000 units in its first five months and ushered in major shifts in the industry by abandoning legacy technologies like the 3+1?2-inch diskette, being an early adopter of the USB connector, and coming pre-installed with internet connectivity (the "i" in iMac) via Ethernet and a dial-up modem. The device also had a striking eardrop shape and translucent materials, designed by Jonathan Ive, who although hired by Amelio, would go on to work collaboratively with Jobs for the next decade to chart a new course in the design of Apple's products. 

A little more than a year later on July 21, 1999, Apple introduced the iBook, a laptop for consumers. It was the culmination of a strategy established by Jobs to produce only four products: refined versions of the Power Macintosh G3 desktop and PowerBook G3 laptop for professionals, along with the iMac desktop and iBook laptop for consumers. Jobs felt the small product line allowed for a greater focus on quality and innovation. 

At around the same time, Apple also completed numerous acquisitions to create a portfolio of digital media production software for both professionals and consumers. Apple acquired Macromedia's Key Grip digital video editing software project which was renamed Final Cut Pro when it was launched on the retail market in April 1999. The development of Key Grip also led to Apple's release of the consumer video-editing product iMovie in October 1999. Next, Apple successfully acquired the German company Astarte in April 2000, which had developed the DVD authoring software DVDirector, which Apple would sell as the professional-oriented DVD Studio Pro software product, and used the same technology to create iDVD for the consumer market. In 2000, Apple purchased the SoundJam MP audio player software from Casady & Greene. Apple renamed the program iTunes while simplifying the user interface and adding the ability to burn CDs. 

2001 would be a pivotal year for Apple with the company making three announcements that would change the course of the company.

In May 2001, the company opened its first two Apple Store retail locations in Virginia and California, offering an improved presentation of the company's products. At the time, many speculated that the stores would fail. but they went on to become highly successful, and the first of more than 500 stores around the world. 

On October 23, 2001, Apple debuted the iPod portable digital audio player. The product, which was first sold on November 10, 2001, was phenomenally successful with over 100 million units sold within six years. 

In 2003, Apple's iTunes Store was introduced. The service offered music downloads for 99¢ a song and integration with the iPod. The iTunes Store quickly became the market leader in online music services, with over five billion downloads by June 19, 2008. Two years later, the iTunes Store was the world's largest music retailer.

During his keynote speech at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would thereafter be known as “Apple Inc.” because the company had shifted its emphasis from computers to consumer electronics. This event also saw the announcement of the iPhone and the Apple TV. The company sold 270,000 iPhone units during the first 30 hours of sales, and the device was called "a game changer for the industry".

In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management (DRM), thereby allowing tracks to be played on third-party players if record labels would agree to drop the technology. On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalogue in the iTunes Store, effective in May 2007. Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM. 

In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch. Within a month, the store sold 60 million applications and registered an average daily revenue of $1 million, with Jobs speculating in August 2008 that the App Store could become a billion-dollar business for Apple. By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone. 

After years of speculation and multiple rumoured "leaks", Apple unveiled a large-screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalogue on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the US. It sold more than 300,000 units on its first day, and 500,000 by the end of the first week. In May of the same year, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989. 

In June 2010, Apple released the iPhone 4, which introduced video calling using FaceTime, multitasking, and a new uninsulated stainless steel design that acted as the phone's antenna. Later that year, Apple again refreshed its iPod line of MP3 players by introducing a multi-touch iPod Nano, an iPod Touch with FaceTime, and an iPod Shuffle that brought back the click-wheel buttons of earlier generations. It also introduced the smaller, cheaper second-generation Apple TV which allowed renting of movies and shows. 

On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief Operating Officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions". Apple became the most valuable consumer-facing brand in the world. In June 2011, Jobs surprisingly took the stage and unveiled iCloud, an online storage and syncing service for music, photos, files, and software that replaced MobileMe, Apple's previous attempt at content syncing. This would be the last product launch Jobs would attend before his death.

On August 24, 2011, Jobs resigned from his position as CEO of Apple. He was replaced by Tim Cook and Jobs became Apple's Chairman. Apple did not have a chairman at the time and instead had two co-lead directors, Andrea Jung and Arthur D. Levinson, who continued with those titles until Levinson replaced Jobs as Chairman of the board in November after Jobs' death.

On October 5, 2011, Steve Jobs died, marking the end of an era for Apple. The first major product announcement by Apple following Jobs's passing occurred on January 19, 2012, when Apple's Phil Schiller introduced iBook's Textbooks for iOS and iBook Author for Mac OS X in New York City. Jobs stated in his biography "Jobs" that he wanted to reinvent the textbook industry and education. 

From 2011 to 2012, Apple released the iPhone 4S and iPhone 5, which featured improved cameras, an intelligent software assistant named Siri, and cloud-synced data with iCloud; the third- and fourth-generation iPads, which featured Retina displays, and the iPad Mini, which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen. These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders and sales of three million iPads in three days following the launch of the iPad Mini and fourth-generation iPad (released November 3, 2012). Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers. 

In May 2014, the company confirmed its intent to acquire Dr. Dre and Jimmy Iovine's audio company Beats Electronics—producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music—for $3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as the company modelled itself after Apple's "unmatched ability to marry culture and technology." The acquisition was the largest purchase in Apple's history. 

During a press event on September 9, 2014, Apple introduced a smartwatch, the Apple Watch. Initially, Apple marketed the device as a fashion accessory and a complement to the iPhone, which would allow people to look at their smartphones less. Over time, the company has focused on developing health and fitness-oriented features on the watch, to compete with dedicated activity trackers.

In January 2016, it was announced that one billion Apple devices were in active use worldwide. 

On June 6, 2016, Fortune released Fortune 500, their list of companies ranked on revenue generation. In the trailing fiscal year (2015), Apple appeared on the list as the top tech company. It ranked third, overall, with $233 billion in revenue. This represents a movement upward of two spots from the previous year's list. 

In June 2017, Apple announced the HomePod, its smart speaker aimed to compete against Sonos, Google Home, and Amazon Echo. Towards the end of the year, TechCrunch reported that Apple was acquiring Shazam, a company that introduced its products at WWDC and specialising in music, TV, film, and advertising recognition. The acquisition was confirmed a few days later, reportedly costing Apple $400 million, with media reports noting that the purchase looked like a move to acquire data and tools bolstering the Apple Music streaming service. The purchase was approved by the European Union in September 2018. 

Also in June 2017, Apple appointed Jamie Erlicht and Zack Van Amburg to head the newly formed worldwide video unit. In November 2017, Apple announced it was branching out into original scripted programming: a drama series starring Jennifer Aniston and Reese Witherspoon, and a reboot of the anthology series Amazing Stories with Steven Spielberg. In June 2018, Apple signed the Writers Guild of America's minimum basic agreement and Oprah Winfrey to a multi-year content partnership. Additional partnerships for the original series include Sesame Workshop and DHX Media and its subsidiary Peanuts Worldwide, as well as a partnership with A24 to create original films. 

During the Apple Special Event in September 2017, the AirPower wireless charger was announced alongside the iPhone X, 8, and Watch Series 3. The AirPower was intended to wirelessly charge multiple devices, simultaneously. Though initially set to release in early 2018, the AirPower would be canceled in March 2019, marking the first cancellation of a device under Cook's leadership. 

On August 19, 2020, Apple's share price briefly topped $467.77, making Apple the first US company with a market capitalisation of $2 trillion. 

During its annual WWDC keynote speech on June 22, 2020, Apple announced it would move away from Intel processors, and the Mac would transition to processors developed in-house. The announcement was expected by industry analysts, and it has been noted that Macs featuring Apple's processors would allow for big increases in performance over current Intel-based models. On November 10, 2020, the MacBook Air, MacBook Pro, and Mac Mini became the first Mac devices powered by an Apple-designed processor, the Apple M1. 

In April 2022, it was reported that Samsung Electro-Mechanics would be collaborating with Apple on its M2 chip instead of LG Innotek. Developer logs showed that at least nine Mac models with four different M2 chips were being tested. 

The Wall Street Journal reported that an effort to develop its own chips left Apple better prepared to deal with the semiconductor shortage that emerged during the pandemic era and led to increased profitability, with sales of Mac computers that included M1 chips rising sharply in 2020 and 2021. It also inspired other companies like Tesla, Amazon, and Meta Platforms to pursue a similar path. 

In April 2022, Apple opened an online store that allowed anyone in the US to view repair manuals and order replacement parts for specific recent iPhones, although the difference in cost between this method and official repair is anticipated to be minimal. 

In May 2022, a trademark was filed for RealityOS, an operating system reportedly intended for virtual and augmented reality headsets, first mentioned in 2017. According to Bloomberg, the headset may come out in 2023. Further insider reports state that the device uses iris scanning for payment confirmation and signing into accounts. 

On June 18, 2022, the Apple Store in Towson, Maryland became the first to unionize in the U.S., with the employees voting to join the International Association of Machinists and Aerospace Workers. 

On July 7, 2022, Apple added Lockdown Mode to macOS 13 and iOS 16, as a response to the earlier Pegasus revelations; the mode increases security protections for high-risk users against targeted zero-day malware.

In June 2024, Apple introduced Apple Intelligence, a platform aimed at incorporating on-device artificial intelligence capabilities. Apple continues to focus on product development and services while maintaining its position as one of the largest technology companies globally. As of 2024, Apple’s market capitalisation stands at over $3.2 trillion, and its key products include the iPhone, iPad, Mac, Apple Watch, and various digital services like iCloud and Apple Pay.

The mission of Apple Inc. is to design and create innovative and user-friendly consumer electronics, software, and services that enrich people's lives. Apple aims to be at the forefront of technology, pushing the boundaries of what is possible, and delivering products and experiences that inspire and empower individuals around the world.

Apple's mission statement, as stated by CEO Tim Cook, is as follows:

"Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork, and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the future of mobile media and computing devices with iPad."

Apple strives to create products that seamlessly integrate hardware, software, and services, offering a holistic and intuitive user experience. The company is known for its focus on aesthetics, attention to detail, and simplicity in design.

In addition to its hardware products, Apple offers a range of software and services such as iCloud, Apple Music, Apple TV+, Apple Arcade, and the App Store. These services provide users with access to various digital content and enhance the overall Apple ecosystem.

Apple's vision focuses on creating products and services that enrich people’s lives through innovation, simplicity, and user-friendly technology. The company aims to deliver high-quality devices and experiences that connect users seamlessly with their digital world. Apple is committed to maintaining its ecosystem of hardware, software, and services, all designed to work together effortlessly. A key part of Apple's vision is its focus on sustainability, with efforts to reduce the environmental impact of its products through recycling and energy efficiency. Apple also aims to empower users by providing tools that encourage creativity, productivity, and learning. By continually pushing the boundaries of technology, Apple seeks to create products that not only meet current needs but also anticipate the future. The company’s goal is to make technology accessible and beneficial for everyone, helping individuals and businesses achieve more in a world increasingly driven by digital transformation.

Apple has received numerous awards for its design, innovation, customer satisfaction, and environmental efforts. It has been recognised with prestigious design honours, such as multiple Red Dot Design Awards and iF Design Awards, for its focus on aesthetics, user experience, and the smooth integration of hardware and software. Apple has also consistently ranked highly in customer satisfaction surveys by J.D. Power and Associates, receiving awards for categories like smartphones, tablets, and laptops. These surveys highlight the quality, reliability, and ease of use of Apple’s products, as well as the positive customer support experience. Fortune has frequently included Apple in its annual World's Most Admired Companies list, recognising its leadership, innovation, and commitment to quality. Similarly, TIME magazine has named Apple in its TIME 100 Most Influential Companies list, acknowledging its global impact on technology and consumer electronics. Apple’s environmental initiatives have also earned recognition, with awards such as the EPA Green Power Partner of the Year and top rankings in Greenpeace’s Clean Energy Index for its use of renewable energy and efforts to reduce its carbon footprint.

Apple Inc. offers a wide range of products and services, catering to both consumers and businesses. These products span various categories, including personal devices, accessories, and software, while the services are designed to enhance the user experience through entertainment, financial tools, and cloud-based solutions.

Products

• iPhone: The iPhone is Apple’s flagship product, first introduced in 2007. It is a smartphone that runs on iOS, Apple’s mobile operating system. Over the years, the iPhone has evolved with regular releases, each adding new features like better cameras, faster processors, and enhanced display technology. The iPhone is available in several models, including the standard iPhone and the Pro series, which offers advanced camera and processing capabilities.
• Mac: The Mac is Apple’s range of personal computers, including desktops and laptops. The Mac lineup consists of the iMac (an all-in-one desktop), MacBook Air (a thin and lightweight laptop), MacBook Pro (a high-performance laptop), Mac Mini (a small desktop), and Mac Studio (a workstation for professionals). Macs run macOS, Apple’s proprietary operating system, and are known for their sleek design and reliable performance. In recent years, Apple has shifted to using its own Apple Silicon chips in Macs, significantly improving power efficiency and performance.
• iPad: The iPad is Apple’s line of tablets, introduced in 2010. It is available in several models, including the standard iPad, iPad Air, iPad Mini, and iPad Pro. The iPad is primarily used for media consumption, digital art, and productivity tasks, and it runs on iPadOS, an operating system specifically designed for tablets. The iPad Pro models use Apple’s powerful M-series chips, making them suitable for professional-level tasks like graphic design and video editing.
• Apple Watch: The Apple Watch is a smartwatch that was launched in 2015. It tracks health and fitness metrics, offers connectivity to the iPhone, and supports apps. The Apple Watch comes in different versions, including the standard model and the more rugged Apple Watch Ultra, which is designed for extreme sports enthusiasts. It also has features like ECG monitoring, blood oxygen measurement, and fall detection, making it popular for health-conscious users.
• AirPods: AirPods are Apple’s wireless earphones, introduced in 2016. They have become widely popular for their seamless integration with Apple devices and superior sound quality. AirPods are available in different versions, including the standard AirPods, AirPods Pro with noise cancellation, and the over-ear AirPods Max.
• Apple TV: Apple TV is a digital media player that allows users to stream content from various platforms, including Apple’s own Apple TV+ service. It connects to televisions and supports 4K HDR for high-quality video streaming. The device also allows users to play games and use apps from the App Store.
• Vision Pro: The Vision Pro, launched in 2023, is Apple’s first mixed-reality headset. It combines virtual reality (VR) and augmented reality (AR) features, aimed at creating immersive experiences for both entertainment and professional use.

Services

• App Store: The App Store is Apple’s digital marketplace, where users can download and purchase apps for iPhones, iPads, Macs, and other Apple devices. It is a central part of Apple’s ecosystem, offering millions of apps across various categories.
• Apple Music: Apple Music is a subscription-based music streaming service, offering access to millions of songs, curated playlists, and live radio. It integrates with Siri for voice-activated commands and allows users to download music for offline listening.
• iCloud: iCloud is Apple’s cloud storage service, which allows users to store photos, files, and backups securely. It also syncs data across all Apple devices, ensuring a seamless user experience.
• Apple Pay: Apple Pay is a digital payment system that allows users to make secure transactions using their iPhones, iPads, and Apple Watches. It supports both in-store payments via contactless technology and online transactions.
• Apple TV+: Apple TV+ is a subscription-based streaming service offering original TV shows, movies, and documentaries. It was launched in 2019 and has since expanded its library of content.
• Apple Card: Apple Card is a credit card launched by Apple, offering rewards and financial management tools through the Wallet app on iOS devices. It was designed with privacy and security in mind.
• Apple Fitness+: Apple Fitness+ is a subscription service that provides users with guided workouts and fitness programs. It integrates with the Apple Watch to track real-time health data during workouts.