Glam AI

GlamAI is a San Francisco-based AI platform that revolutionises the way consumers and brands create viral content. Launched in 2024, it initially started as a B2C app offering AI filters for images and selfies. However, it has quickly evolved into a comprehensive creative engine used by over 1.5 million monthly active users. The platform allows users to upload photos and videos to generate high-quality content instantly, using AI-powered tools that deliver visual effects, animations, and even virtual clothing. GlamAI’s flagship product, the mobile app, provides over 200 AI filters, animated effects, and digital clothes for easy editing.
 

The platform has proven successful, with over 10 million downloads and a monthly recurring revenue (MRR) of over $2.5 million. GlamAI’s cutting-edge technology ensures the seamless rendering of textures, patterns, and logos, creating a polished, professional experience at scale. It is used across industries to drive content creation, improve engagement, and accelerate production.
 

Businesses, from e-commerce platforms to social media agencies, leverage GlamAI to enhance their content strategy. The platform’s branded style generator enables companies to maintain consistent brand aesthetics across all visual content. Additionally, its Web Studio and API integration allow businesses to integrate GlamAI’s AI-driven visual content tools directly into their own platforms.
 

GlamAI is also known for its virtual try-on technology, which helps e-commerce businesses offer interactive shopping experiences, reducing product returns and boosting conversion rates. With a team of engineers and creators from renowned companies like Prisma Labs and Snapchat, GlamAI is poised for continued growth, offering scalable solutions for content creation in both B2C and B2B markets. The platform’s focus on brand consistency, fast production, and user-friendly tools positions it as a leader in visual AI content generation.

GlamAI was founded in 2024 in San Francisco, California, by Paul Shaburov. The company started as a simple mobile app focused on providing AI filters for consumers to experiment with their images and selfies. The goal was to offer a tool for users to easily enhance their photos and create social content on demand. 
 

Initially, the app gained attention for its simplicity and appeal to social media users looking to create engaging content without the need for expensive equipment or complex software. The app quickly rose to popularity and reached millions of downloads within its first year.
 

As GlamAI gained traction in the market, it evolved beyond just a filter app into a more comprehensive AI-driven platform. The company introduced new features that allowed users to create more dynamic and viral content. 

This expansion led to the development of various AI-powered tools such as animated effects, digital clothes for video editing, and more advanced image transformations. These innovations helped GlamAI attract a larger user base, with the app eventually surpassing 10 million downloads and 2 million monthly active users.
 

GlamAI’s capabilities extended beyond the consumer market into business applications. Companies, especially in e-commerce, advertising, and social media management, started using the platform to scale their content creation efforts. GlamAI introduced solutions for businesses, including a branded style generator, Web Studio, and API integration. These tools allowed businesses to integrate AI-powered content creation into their existing platforms, streamlining production and maintaining brand consistency.

By 2025, GlamAI became a well-established player in the generative AI space, delivering high-quality, branded content for both individual users and businesses. The company also focused on improving user experiences with features like virtual try-on technology, which helped e-commerce platforms boost customer confidence, reduce returns, and increase conversion rates. GlamAI continues to innovate in the AI-driven content creation industry, offering both B2C and B2B solutions that drive engagement, speed up production, and ensure brand consistency at scale.

GlamAI’s mission is to empower both consumers and businesses by transforming the way content is created. Using advanced AI technology, the platform enables users to generate high-quality, engaging visual content in just a few taps. Whether for personal use or professional branding, GlamAI aims to make content creation accessible, fast, and cost-effective. The company is dedicated to providing tools that enhance creativity, streamline production, and maintain brand consistency, helping users and brands stay ahead in an ever-evolving digital world.

GlamAI’s vision is to lead the future of content creation by developing AI-driven tools that make visual storytelling simple and effective. The company strives to become the go-to platform for anyone looking to create personalised, on-brand content at scale. By continuously innovating, GlamAI aims to expand its reach across industries, providing businesses with the infrastructure needed to create dynamic, engaging visual experiences. The vision is to make AI-powered content creation seamless, enabling both individuals and brands to thrive in a digital-first world.

Since its inception, GlamAI has gained recognition for its innovative approach to AI-driven content creation. The company has been featured in top app stores and gained millions of downloads, with the app ranking among the top five in the U.S. App Store. GlamAI has also been praised for its rapid growth, having achieved over 10 million downloads and 2 million monthly active users within a short time. It has received praise for transforming how businesses scale their visual content and has been acknowledged for its role in advancing creative technologies in the AI space.

GlamAI offers a range of products and services that empower users and businesses to create high-quality, on-brand visual content with the help of advanced AI technology. The platform is designed to cater to both individual users and enterprises, offering tools that streamline the content creation process and ensure consistency across all visuals.
 

1. Mobile App- GlamAI's flagship product is its mobile app, which has gained significant popularity for its ease of use and powerful features. The app allows users to upload photos and videos, which can then be transformed into eye-catching content with just a tap. Users can choose from over 200 AI-powered filters, animated effects, and virtual "digital clothes" for video editing. This product has become particularly popular among social media users and content creators who need quick, trendy visuals without the need for expensive equipment or professional software.
 

2. Branded Style Generator- For businesses looking to maintain consistency across their visual content, the Branded Style Generator is an essential tool. This feature allows companies to create unified visual styles that are in line with their brand identity. With the Branded Style Generator, businesses can design seasonal campaigns, trending aesthetics, and templates that can be used by entire teams. The tool helps businesses ensure that every piece of content, whether it’s for social media or advertisements, aligns with their brand image, thus enhancing brand recognition and customer loyalty.
 

3. Web Studio- GlamAI's Web Studio is a browser-based platform designed for teams and creators who need a powerful, no-code solution for content creation. The Web Studio allows users to generate high-quality visual content directly from their browser, without needing advanced technical skills. It offers drag-and-drop functionality, making it easy for marketers and content creators to design and customise visuals. This tool is perfect for businesses that require regular content updates or large-scale campaigns but lack the resources to hire a dedicated design team.

4. API Integration- For businesses looking to incorporate GlamAI’s technology into their own platforms, the API Integration service offers seamless connectivity. Through the API, businesses can integrate GlamAI’s generative AI capabilities directly into their existing workflows. This allows companies to offer branded visual experiences at scale, whether it’s for product listings, social media posts, or promotional materials. The API is designed to be easy to implement, with minimal development overhead, and can handle real-time image and video processing, bulk uploads, and batch processing.
 

5. Avatar & Identity Engine- The Avatar & Identity Engine is one of GlamAI's standout features, allowing businesses to create stylised avatars and talking profiles that maintain high fidelity to users' facial features. This tool is perfect for platforms that require user-generated content, such as social media and influencer platforms. It also enables businesses to create personalised campaigns and interactive experiences. This service helps brands create more engaging and relatable content by giving users a sense of identity and ownership over the content they generate.
 

6. Virtual Try-On- The Virtual Try-On feature is designed for e-commerce platforms, especially in the fashion industry. It allows customers to visualise how clothing items will look on them without the need for physical try-ons. This feature uses photo-realistic technology to display clothing on a user’s actual photo, improving the online shopping experience and increasing conversion rates. The Virtual Try-On API can be integrated into websites or apps with minimal technical effort, making it an ideal solution for fashion retailers looking to reduce returns and boost customer satisfaction.
 

7. White Label Solution- GlamAI offers a white-label solution for businesses that want to provide AI-driven content creation capabilities under their own brand. This fully customisable solution allows companies to offer their users the ability to create visual content without exposing GlamAI’s branding. It also includes revenue-sharing options, dedicated support, and onboarding assistance, ensuring that businesses can easily integrate GlamAI’s services into their offerings.