Jonathan H. Adashek

Jonathan Adashek serves as the Senior Vice President of Marketing and Communications and Chief Communications Officer at IBM. In this dual role, he leads the global Marketing, Communications, and Corporate Citizenship organization, overseeing crucial aspects such as ESG, Analyst Relations, demand generation, branding, business development for government, social media, sponsorships, and strategic events. With his appointment as head of Marketing in January 2022, Jonathan has successfully aligned the function with IBM’s broader strategic and business objectives.

Having navigated the team through pivotal events, including the separation of Kyndryl, responses to COVID-19, and various social issues, Jonathan demonstrates adept leadership in managing global teams. His career spans over 25 years, with diverse roles across sectors such as technology, automotive, manufacturing, government, retail, finance, energy, B2B, and B2C. Jonathan's wealth of experience includes key positions like Chief Communications Officer at Nissan Motor Co. in Yokohama, Japan; General Manager, Communications Strategy at Microsoft; and Executive Vice President and Global Client Relationship Manager at Edelman. Beyond corporate roles, he has contributed to governmental and political arenas, with experience in the Clinton Administration White House, Treasury Department, and involvement in multiple U.S. presidential campaigns.

A graduate of the University of Wisconsin-Milwaukee with a degree in Political Science, Jonathan Adashek is not only a seasoned professional but also an enthusiastic music and Wisconsin sports fan. Residing in Westchester County, NY, he enjoys spending personal time with his wife, two kids, and dog.

Jonathan Adashek is the Senior Vice President of Marketing and Communications and Chief Communications Officer at IBM. In his role, he oversees the global Marketing, Communications, and Corporate Citizenship organization, including ESG, Analyst Relations, demand generation, branding, business development for government, social media, sponsorships, and strategic events. Appointed as the head of Marketing in January 2022, Jonathan aligns the function with IBM’s strategic and business objectives. He navigated the team through significant events like the separation of Kyndryl, the response to COVID-19, and various social issues, showcasing his adept management of global teams.

Before joining IBM, Jonathan held the position of Alliance Global Vice President, Communications at Renault Nissan Mitsubishi Alliance in Paris. His diverse career includes roles such as Chief Communications Officer at Nissan Motor Co. in Yokohama, Japan; General Manager, Communications Strategy at Microsoft; and Executive Vice President and Global Client Relationship Manager at Edelman. With over 25 years of experience across sectors like technology, automotive, manufacturing, government, retail, finance, energy, B2B, and B2C, Jonathan has proven expertise in strategic communications. His background also encompasses governmental and political experience, having worked in the Clinton Administration White House and Treasury Department, along with involvement in multiple U.S. presidential campaigns.

A graduate of the University of Wisconsin-Milwaukee with a degree in Political Science, Jonathan is not only a seasoned professional but also an avid music and Wisconsin sports fan. Residing in Westchester County, NY, he enjoys spending personal time with his wife, two kids, and dog.

Jonathan Adashek envisions fostering a dynamic and strategic alignment of IBM's Marketing and Communications functions with the company's overarching goals. With a commitment to driving a nimble and agile approach, he aims to ensure that these functions play a pivotal role in supporting IBM's business objectives. Adashek's vision encompasses effective responses to global challenges, including organizational separations, pandemic situations, and social issues, demonstrating his dedication to steering IBM through a range of complexities. His leadership style reflects adaptability and a focus on global collaboration, reflecting a commitment to achieving excellence across diverse sectors and maintaining a strong connection to corporate values.