Nigel Vaz

Nigel Vaz serves as the CEO of Publicis Sapient, a digital business transformation company committed to assisting businesses in navigating and thriving in an increasingly digital world. Nigel's expertise spans strategy, product, experience, engineering, and data, enabling Publicis Sapient to guide businesses in sustaining relevance, adapting to change, and capturing value through digital innovation.

As a prominent figure in both broadcast and print media, Nigel is a regular commentator on esteemed platforms such as the BBC, Bloomberg, CNBC, CNN, the Financial Times, and the Wall Street Journal. He is also a prolific author, contributing numerous articles on topics ranging from business transformation and technology to brand experience and culture.

Nigel is the author of the best-selling business book titled "Digital Business Transformation: How Established Companies Sustain Competitive Advantage From Now To Next," published by Wiley. This book, reflecting his wealth of experience, provides insights into the strategies that established companies can employ to maintain a competitive edge in the dynamic digital landscape.

Nigel Vaz, the Chief Executive Officer of Publicis Sapient, leads the digital business transformation company in its mission to empower businesses to thrive in an increasingly digital world. With over two decades of experience within the organization, Nigel has been a strategic advisor on intricate transformation initiatives for clients globally, spanning industries such as financial services, automotive, retail, consumer products, and telecommunications, media & technology.

Recognized as a Top 25 Global Leader by Consulting Magazine, Nigel's expertise extends across strategy, product, experience, engineering, and data. His insights have been instrumental in guiding some of the world's largest businesses through transformative journeys. Publicis Sapient's impressive client roster, including Carrefour, Goldman Sachs, Marriott, McDonald’s, Nationwide, Nissan, and Unilever, attests to Nigel's impact.

Before his tenure at Sapient, Nigel demonstrated his entrepreneurial acumen as a co-founder of a public company specializing in internet consulting and connectivity solutions. Beyond his role at Publicis Sapient, Nigel holds significant positions within the Publicis Groupe, serving on the Directoire + and as the Global Lead of Digital Business Transformation for the communication, media, data, and technology group.

Acknowledged as an inductee of the BIMA Digital Hall of Fame, Nigel's leadership extends to his role as the former President of the IPA (Institute of Practitioners in Advertising) and a board director of The Marketing Society. A prominent figure in the media, Nigel is a regular commentator on broadcast and print platforms, contributing insights to BBC, Bloomberg, CNBC, CNN, the Financial Times, and the Wall Street Journal. Additionally, he has authored numerous articles on topics ranging from business transformation and technology to brand experience and culture.

Nigel's commitment to sharing knowledge and expertise is further reflected in his bestselling business title, 'Digital Business Transformation – How Established Companies Sustain Competitive Advantage from Now to Next.' Drawing from years of collaboration with clients, the book provides valuable insights into harnessing the power of digital for sustained competitive advantage.

As the CEO of Publicis Sapient, Nigel Vaz envisions a future where businesses not only survive but flourish in an increasingly digital environment. His vision revolves around guiding companies to maintain relevance by skillfully adapting to change and leveraging the inherent value in digital transformation. Nigel's focus on strategy, product, experience, engineering, and data aims to position Publicis Sapient as a key player in helping businesses navigate the complexities of the digital landscape. Beyond this, he strives to contribute insightful commentary in media and share his expertise, as evidenced by his best-selling book, "Digital Business Transformation," thereby enriching the understanding of business, technology, and cultural shifts in the digital era.