Serif AI

Serif AI is a technology company that automates email management by providing a personalised assistant to streamline inbox organisation and draft replies. It integrates seamlessly with Gmail and Outlook, helping users save significant time by drafting responses, categorising emails, and filtering out spam and marketing messages. With Serif, users can expect to have pre-written responses ready for emails that need attention, which can be quickly reviewed, adjusted, and sent. It also sorts emails into actionable labels, making it easier to focus on important tasks.
 

Serif’s key features include personalised email draft generation, inbox organisation, and seamless integration with Gmail. It ensures secure data handling, being CASA Tier 2 accredited and SOC 2 certified, with GDPR and HIPAA compliance in progress. The tool is especially useful for managing high email volumes, reducing time spent on email responses, and maintaining a clutter-free inbox.
 

Serif is used by professionals from various industries, including business brokers, real estate agents, and sales teams. It is trusted by influential organisations such as Compass, Shopify, and Marriot. It helps users save time and increase productivity by managing emails and automating communication workflows. The tool is designed to work automatically in the background without requiring the user to actively interact with the system.
 

Serif's success stories highlight how it has helped professionals like Trent Lee, a top business broker in the US, save 10+ hours per week. Other users, including Mark Podolsky and Assort Health, have reported significant improvements in email management and sales operations.

Serif offers different pricing plans, including Lite, Team, and Enterprise, allowing businesses and individuals to choose a plan based on their email management needs. The product is built to scale with growing teams, offering smarter AI models and priority support for higher-tier users.

Serif AI was founded by Kevin, who was inspired by his personal experience growing up with a father who was blind. Kevin’s earliest memories of working with technology stemmed from watching his father struggle with poorly designed websites. Simple tasks, like replacing a lost credit card, became hours-long ordeals. 

This frustration sparked Kevin's interest in technology and its potential to simplify daily digital tasks. In his high school years, Kevin began building software solutions to help his father navigate the digital world. His first project focused on creating web automation tools to handle repetitive tasks like ordering replacement cards, which marked the beginning of his journey into tech.
 

Kevin’s educational path took him to Stanford University, where he met James, who shared a similar vision of using technology to make life easier. While at Stanford, Kevin worked on computer vision at Meta’s Applied Machine Learning team, and James developed autonomous vehicle systems at Uber’s Advanced Technologies Group (ATG). 

Their shared belief in empowering users through technology led them to co-found their first startup, which focused on automating mundane digital tasks. Their startup, which was backed by Sequoia Capital, was acquired in 2022, but the experience reinforced Kevin's commitment to building tools that could help people in practical, real-world ways.
 

Building on this experience, Kevin and James co-founded Serif AI in 2022, with the goal of revolutionising email management. They recognised the need for proactive AI that could not only assist with tasks but also anticipate and execute them without requiring constant user input. This shift from reactive to proactive AI was a key innovation in Serif’s design. 

Serif was created to handle routine tasks, such as drafting email replies, scheduling meetings, and organising inboxes, all while working seamlessly in the background. This automation not only saves time but also reduces the mental load of managing emails, making it easier for professionals to focus on higher-value work.

Serif was designed to integrate directly with Gmail and Outlook, with features such as personalised email drafts, inbox organisation through actionable labels, spam and marketing email filtering, and secure data handling. The company’s primary focus was to help users cut down on email time, with Serif claiming to reduce email management time by up to 50%. The tool’s simplicity and seamless integration with users’ existing email systems meant no complex setup or learning curve, making it immediately useful.

The company's success came quickly, as professionals across various industries, such as real estate agents, business brokers, and sales teams, adopted Serif. Some of Serif’s high-profile users include Trent Lee, a top US business broker, who reported saving 10+ hours each week, and Mark Podolsky, a land investing expert, who saved 2+ hours per day using Serif. Other organisations, like Assort Health, scaled their operations with Serif’s help, saving hundreds of hours monthly and improving productivity.
 

Serif's success led to its adoption by leading companies such as Compass, Shopify, and Marriot. The company’s AI-driven solutions empowered businesses to enhance productivity without altering their existing workflows. In addition to providing email management, Serif expanded its services, offering smarter AI models, automated task management, and priority support for higher-tier users.

As of today, Serif continues to grow, offering solutions for both individuals and businesses through various pricing plans, including Lite, Team, and Enterprise options. The company is committed to developing tools that enhance human-AI collaboration, allowing users to delegate routine tasks to their virtual assistant, freeing up time for more meaningful work. Serif’s security and privacy features, such as CASA Tier 2 accreditation and SOC 2 certification, further highlight its commitment to providing secure and private solutions for professionals and businesses worldwide.

With Serif’s focus on continuous development, the company is looking to expand further, pushing the boundaries of AI’s potential in everyday tasks. The product is built with the philosophy that technology should adapt to people’s needs, not the other way around—a lesson that Kevin learned early on from his father’s struggles. Serif’s mission remains to empower professionals, small businesses, and larger enterprises to work smarter, not harder, and ultimately to save time and increase efficiency in their daily communication tasks.

Serif's mission is to simplify and enhance email management for busy professionals by using AI to automate tasks like drafting responses, organising inboxes, and filtering out irrelevant emails. The goal is to save time and improve productivity without disrupting existing workflows. Serif aims to help individuals and businesses focus on more important tasks by streamlining communication, making email management easier, and providing seamless integration with platforms like Gmail and Outlook. By using advanced AI technology, Serif strives to make the digital experience more efficient and less overwhelming for everyone.

Serif envisions a future where technology works seamlessly in the background to support users in their everyday tasks. The company aims to revolutionise how people manage emails and communication, moving away from reactive tools to proactive AI assistants that anticipate needs and complete tasks autonomously. Serif’s vision is to empower professionals to accomplish more by saving time on mundane tasks, allowing them to focus on higher-value work. By continuously innovating, Serif seeks to provide smarter, more intuitive solutions that enhance productivity for individuals and businesses around the world.

Serif has earned recognition for its innovative approach to email management and AI-driven solutions. Trusted by top companies such as Compass, Shopify, and Marriot, the tool has helped professionals across various industries save significant amounts of time. Users like Trent Lee, a top US business broker, have shared how Serif has enabled them to save 10+ hours a week. Serif’s success has led to positive testimonials from clients in fields such as real estate, sales, and health. The company’s commitment to security is also evident in its certifications, including SOC 2 and CASA Tier 2.

Serif AI offers a range of products and services designed to streamline email management, improve productivity, and save valuable time for busy professionals. The core offering revolves around its intelligent email assistant, which integrates seamlessly with popular email platforms such as Gmail and Outlook. The key services provided by Serif AI are centred on automating communication tasks, managing high email volumes, and reducing the time spent on email-related activities.
 

Email Drafting and Personalisation: One of Serif’s primary features is its ability to generate personalised email drafts automatically. The AI assistant learns the user’s communication style and creates drafts for responses to incoming emails that need attention. These drafts can be reviewed, adjusted if necessary, and sent with just a few clicks. This feature is particularly useful for professionals who deal with a high volume of emails and need to ensure timely responses without spending excessive time crafting individual replies.
 

Inbox Organisation with Actionable Labels: Serif automatically organises the inbox by sorting emails into actionable labels. This ensures that users can quickly identify which emails require their attention and which ones can be ignored. For example, important emails such as client communications or business-related queries are categorised for easy access, while spam and marketing emails are filtered out. This organisation helps maintain a clutter-free inbox, allowing professionals to focus on the most critical tasks without being distracted by irrelevant messages.

Seamless Gmail and Outlook Integration: Serif works directly with Gmail and Outlook, two of the most commonly used email platforms, making it easy for users to integrate it into their existing email systems. This integration allows Serif to access and manage emails without requiring users to switch to a different platform or learn a new tool. The setup process is simple, and users can start using the assistant within seconds. The tool works in the background, ensuring minimal disruption to the user’s daily workflow while providing maximum efficiency.
 

Spam and Marketing Email Filtering: Serif’s AI-powered filtering system helps eliminate spam, promotional emails, and other unnecessary messages from cluttering the inbox. By recognising and sorting these emails into dedicated folders, Serif reduces the time spent manually identifying and deleting unwanted content. This feature ensures that the inbox remains organised and focused on the emails that matter most.
 

Enhanced Email Productivity: With its combination of features, Serif enables users to save up to 50% of their time on email management. The automated responses, organised inbox, and spam filtering all contribute to a more productive email experience. Professionals can quickly handle incoming messages, stay on top of important communications, and reduce the time spent on tedious email-related tasks. This boost in productivity is especially beneficial for individuals in sales, real estate, and business roles, where timely communication is crucial.

Secure Data Handling and Privacy: Serif places a strong emphasis on security and privacy. The service is CASA Tier 2 accredited, SOC 2 certified, and GDPR compliant, ensuring that users’ data is handled securely. Serif’s privacy-focused approach means that the content of users’ emails is never used to train general AI models, and only the user has access to their private assistant. This commitment to privacy makes Serif a trustworthy solution for businesses and individuals who prioritise data protection.

Pricing Plans and Customisation: Serif offers various pricing plans to suit different needs. The Lite Plan is ideal for individuals who spend 1-2 hours a day on email, offering basic inbox sorting and drafting features. The Team Plan is designed for businesses, allowing multiple users to share a smarter AI model and manage up to 20,000 emails per user each month. For larger businesses or those with specific needs, Serif provides a Custom Enterprise Plan, which includes dedicated account managers, priority support, and customisable models. Each plan is designed to scale with the user’s email management requirements.