SuperRare

SuperRare is a curated marketplace and community-driven platform for digital art that offers unique, blockchain-authenticated digital artworks while empowering artists with perpetual royalties and collectors with incentives.

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Summary

SuperRare stands as the pinnacle of curated excellence in the realm of digital art, offering a platform where artists can showcase their unique 1/1 pieces to a discerning global audience. Founded in 2018 by John Crain, Jonathan Perkins, and Charles Crain, SuperRare emerged as a pioneering force in the NFT art space, challenging conventional perceptions of art ownership and consumption. However, the platform's ascent to prominence was not instantaneous; it was a result of meticulous curation, community engagement, and a steadfast commitment to quality. Through strategic initiatives and collaborations, SuperRare fostered an environment where artists found validation and collectors sought out exceptional works, solidifying its status as the go-to destination for premium digital art acquisitions.

SuperRare continues to evolve, pushing the boundaries of what's possible in the digital art landscape. With each curated addition to its marketplace and every milestone achieved in community governance through the SuperRare DAO, the platform reaffirms its commitment to empowering artists and collectors alike. 


History

Initially conceived as an experiment in NFT marketplaces, SuperRare quickly evolved into a significant digital art marketplace due to the overwhelming response from artists seeking a platform to showcase their work. During its inception in 2018, when the value of ETH was considerably lower than today, renowned artists such as Coldie, XCOPY, Upheaver, Hackatao, and Killer Acid, minted and traded artwork on the platform at relatively low prices. While SuperRare initially allowed artists to mint multiple editions of their works, it transitioned towards a focus on 1/1 artworks, enhancing their scarcity and historical value.

As SuperRare gained traction in the cryptoart space, its founders made strategic decisions to hire skilled curators, positioning the platform as a marketplace for the highest quality digital artworks. Attaining whitelisted status to mint on SuperRare became a prestigious recognition for artists, symbolising blue-chip legitimacy within the cryptoart community. 


Mission

SuperRare's mission is to empower artists by providing a premier platform for showcasing their digital artwork while championing their rights to earn from their creations. As the first NFT art marketplace to offer artists royalties in perpetuity with each secondary market sale, SuperRare revolutionized the art market, pioneering concepts like collector royalties and independent galleries known as Spaces. By fostering a vibrant community of artists and collectors, SuperRare continues to innovate, embracing new auction methods and initiatives that advance the NFT art ecosystem, ensuring artists receive recognition and compensation for their creative endeavors.


Vision

SuperRare's vision is to revolutionize the art world by democratizing access to digital art and empowering creators to showcase their unique talent on a global stage. With a commitment to fostering a vibrant community of artists and collectors, SuperRare aims to be the premier destination for discovering, collecting, and trading rare digital artworks. By pioneering innovative features like perpetual artist royalties and collector incentives, SuperRare seeks to redefine the relationship between creators and their audiences, ensuring fair compensation and recognition for artistic excellence. Through continuous innovation and dedication to artistic integrity, SuperRare envisions a future where digital art thrives as a respected and valued form of expression, accessible to all who appreciate its beauty and significance.


Key Team

John Crains (Co-Founder, CEO)

Jonathan Perkins (Co-Founder, CPO)

Charles Crain (Co-Founder, CTO)


Recognition and Awards
SuperRare has emerged as a leading NFT marketplace for curated cryptoart, boasting achievements such as the collection of over 38,000 artworks and facilitating transactions worth $182 million, with artists earning $9 million in royalties. As a pioneer in the NFT art market, SuperRare has played a pivotal role in shaping the digital art landscape, with its platform serving as a dynamic hub for artists, collectors, and curators to engage and transact. With a growing market cap of $592 million, SuperRare continues to redefine the art market paradigm, offering innovative solutions and empowering creators with unprecedented opportunities in the burgeoning world of blockchain-authenticated digital art.

Products and Services

SuperRare offers a multifaceted array of products and services that cater to both artists and collectors within the digital art community. At its core is the SuperRare Marketplace, a pioneering platform for the sale of curated, 1/1 NFT artwork. Since its launch in 2018, the SuperRare Marketplace has become synonymous with quality and prestige in the digital art space, attracting renowned artists and discerning collectors alike. Artists value being whitelisted on SuperRare as a significant career achievement, while collectors trust the platform as a marketplace for acquiring exceptional art.

In addition to the Marketplace, SuperRare Spaces represent independent galleries within the SuperRare ecosystem. These spaces are operated by individuals active in the art world who submit proposals through Space Races facilitated by the SuperRare DAO. Winning operators are granted the opportunity to open their proposed space, complete with their own digital gallery and marketplace smart contract. SuperRare Spaces function similarly to traditional galleries, engaging in activities such as selling artworks and organizing exhibitions, while also serving as vital hubs for artist onboarding.

The SuperRare DAO, a decentralized autonomous organization, plays a pivotal role in governing the SuperRare community. While SuperRare Labs maintains the protocol that powers the marketplace, the DAO makes governance decisions, such as voting on Space Races and SuperRare Improvement Proposals (SIPs). This partnership between the platform and its community embodies the ethos of decentralization, empowering stakeholders to actively participate in shaping the future of SuperRare. To facilitate governance participation, the $RARE token serves as the governance token of the SuperRare DAO, enabling holders to vote on DAO decisions and participate in community activities. Additionally, some artists on the SuperRare Marketplace accept $RARE as payment for their artwork, further integrating the token into the platform's ecosystem. Built on Ethereum, $RARE and the SuperRare DAO embody the platform's commitment to leveraging blockchain technology for decentralized governance and community engagement.


References
SuperRare
Leadership team

Charles Crain (Co-Founder, CTO)

Industries

Technology

Products/ Services
Digital art marketplace, $RARE token, SuperRare Space, SuperRare DAO
Headquarters
200 Continental Dr, Newark
Established
2024
Company Type
Private company limited by shares or Ltd
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Mon Apr 15 2024
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