Digital Fashion Designer’s Council

The Digital Fashion Designers Council (DFDC) is a non-profit organisation established in 2024 by David Cash, founder of Cash Labs. It aims to integrate digital fashion into the traditional fashion ecosystem by aligning the interests of brands, platforms, and consumers through strategic partnerships and global activations. Its mission is to drive digital transformation in the fashion industry, enabling brands to connect their physical products and consumers with digital ecosystems.

The council comprises industry leaders such as Nick Knight, Megan Kaspar, Antoni Tudisco, Marjorie Hernandez, Daria Shapovalova, Natalia Modenova, and gmoney. These members collaborate to bridge the gap between traditional and digital fashion, promoting a collaborative environment within the industry.

A key initiative of the DFDC is the Reality Spectrum Matrix (RSM), a tool that facilitates seamless navigation between digital and physical experiences. The RSM allows users to engage with brands across various platforms, from social media to gaming environments and e-commerce sites. It tracks user actions and rewards engagement, creating a cohesive and interactive user experience. The RSM also supports the digitisation of physical garments, enabling brands to adapt their assets for use in platforms like AR filters and gaming environments.

In 2024, the DFDC launched "Fashion Week Connect" (FWC), a cross-platform event series designed to integrate brands' digital ecosystems with physical products and experiences. Events have been hosted in major cities, including Paris, New York, London, and Singapore, featuring hologram runways, AR mirrors, and interactive cross-platform fashion games.

The DFDC is committed to providing resources, funding, and platforms to support brands and designers. By fostering collaboration between fashion, technology, and digital platforms, the council aims to reshape the fashion industry into a more interconnected and collaborative ecosystem, ensuring brands thrive in both physical and digital realms.

The Digital Fashion Designers Council (DFDC) was founded in 2024 by David Cash, a digital fashion and technology visionary and the founder of Cash Labs. Recognising the increasing intersection between physical fashion and digital innovation, Cash established the DFDC as a non-profit organisation aiming to integrate digital fashion into the traditional fashion ecosystem. The organisation’s primary goal is to align the interests of brands, platforms, and consumers through strategic partnerships, global activations, and the adoption of innovative technologies.

The idea for the DFDC began taking shape during the first Metaverse Fashion Week in 2021, where David Cash observed the growing potential of digital fashion. Over the following years, Cash and his team worked on refining their vision, culminating in creating a structured council to drive transformation within the fashion industry. The DFDC officially launched in 2024, uniting a group of prominent industry leaders, including Nick Knight, Megan Kaspar, Antoni Tudisco, Marjorie Hernandez, Daria Shapovalova, Natalia Modenova, and gmoney. Together, these members collaborate to bridge the gap between traditional and digital fashion.

One of the DFDC’s key innovations is the Reality Spectrum Matrix (RSM), a tool designed to create seamless connections between digital and physical experiences. The RSM allows users to interact with brands across various platforms, including social media, gaming environments, and e-commerce sites, while tracking their actions and rewarding engagement. It also supports the digitisation of physical garments, enabling them to be adapted for use in augmented reality, gaming platforms, and other digital spaces.

In 2024, the DFDC introduced "Fashion Week Connect" (FWC), a series of cross-platform events that integrate digital ecosystems with physical products. These events were held in major cities such as Paris, New York, London, and Singapore. The programming included hologram runways, augmented reality mirrors, and interactive fashion games, creating opportunities for brands to showcase their work innovatively.

The DFDC is committed to creating resources, standards, and opportunities for designers and brands to integrate digital fashion. It also facilitates funding and infrastructure to support connected fashion initiatives. As of now, the DFDC continues to foster collaboration between the fashion and technology sectors, aiming to build a more interconnected industry that thrives in both physical and digital realms.

The primary goal of the Digital Fashion Designers Council (DFDC) is to integrate digital fashion into the traditional fashion ecosystem. The organisation seeks to align the interests of brands, platforms, and consumers by fostering collaboration through strategic partnerships and innovative initiatives. By bridging the gap between physical and digital fashion, the DFDC aims to help brands adapt to the evolving demands of digitally-native consumers.

The DFDC is dedicated to creating resources, standards, and opportunities that enable brands and designers to combine digital ecosystems with their physical collections. This includes providing tools and infrastructure to support the digitisation of garments, allowing them to be used across different digital platforms such as gaming, augmented reality, and social media. By enabling these transformations, the DFDC supports brands in extending their reach and enhancing their presence in digital spaces.

Another important purpose of the DFDC is to develop open-source mechanisms that encourage user engagement. Through cross-context interactions between social media, games, and e-commerce platforms, the DFDC fosters dynamic and rewarding experiences for users. This approach not only increases user engagement but also creates meaningful connections between brands and their consumers.

The DFDC also focuses on providing funding, infrastructure, and platforms to showcase digital and connected fashion. This includes organising global events, such as Fashion Week Connect, which integrate real-life and virtual experiences to highlight the latest developments in digital fashion. These events offer brands an opportunity to present their work in innovative ways, promoting collaboration and transformation within the industry.

The Digital Fashion Designers Council (DFDC) has significantly influenced the fashion industry by bridging the gap between traditional and digital fashion. It has enabled brands to adapt to the growing demands of digitally-native consumers by fostering collaboration between designers, platforms, and consumers. Through its initiatives, the DFDC has promoted the integration of digital ecosystems with physical fashion, paving the way for a more interconnected industry.

One of the DFDC’s key contributions is the development of tools like the Reality Spectrum Matrix (RSM), which facilitates seamless navigation across various digital and physical touchpoints. By enabling brands to digitise their physical collections and use them in augmented reality, gaming, and social media, the council has enhanced the reach and versatility of fashion brands. This innovation has also improved consumer engagement, allowing for more interactive and rewarding experiences.

The DFDC’s global events, such as Fashion Week Connect, have created opportunities for brands to showcase their work through innovative technologies like hologram runways and augmented reality mirrors. These events have increased awareness and acceptance of digital fashion while providing a platform for collaboration among industry leaders.