Sandy Carter

Sandy Carter is the Chief Operating Officer and Head of Go-to-Market at Unstoppable Domains. She oversees sales, marketing, communications, community, legal, customer success, and global operations. Under her leadership, the company achieved Unicorn status and recorded 2300% growth. Sandy has also focused on using Artificial Intelligence to support the company’s blockchain and Web3 strategies.

Her latest book, AI First, Human Always, explores the critical balance between advancing artificial intelligence and preserving human values in decision-making, leadership, and innovation. It provides a framework for responsible technology adoption in businesses and society during the rise of superintelligent systems.

She serves on the Board of Directors at Altair (NASDAQ: ALTR), a company focused on AI and simulation. As a Forbes Contributor, Sandy writes about AI, blockchain, Web3, and digital identity. She is also a Fellow at The Digital Economist, where she contributes to global initiatives in technology and economic policy.

Before joining Unstoppable Domains, Sandy was Vice President at Amazon Web Services. There, she launched the Enterprise Workload division, generating $5 billion in revenue and 55% year-over-year growth. She introduced key AI and IoT services and led diversity initiatives, including women’s leadership groups.

Sandy spent nearly 14 years at IBM, where she held roles such as Channel Chief, Chief Sales Officer, and Chief Marketing Officer. She led multiple product and marketing teams and helped build a $7 billion business in AI, cloud, and IoT.

She is the founder of Women of Web3 and Silicon-Blitz and has written three books: The New Language of Business, The New Language of Marketing, and Get Bold. Sandy is an international speaker, having presented in over 80 countries, and is an adjunct professor at Carnegie Mellon University.

Sandy has received many honours, including recognition from Forbes, CNN, CRN, and Onalytica. She chaired the Board of Girls in Tech for eight years and is a member of the World Economic Forum’s Diversity and Inclusion group. 

She holds an MBA from Harvard Business School and a Bachelor’s in Computer Science from Duke University. Her work focuses on innovation, AI, Web3, and digital identity.

Sandy Carter was born in the United States. She studied Computer Science at Duke University, graduating with a Bachelor of Applied Science. During her time at Duke, she was an active member of several academic and extracurricular groups, including Phi Beta Kappa, the Provost Math Club, and the marching band. She later completed her MBA at Harvard Business School, focusing on managing technology and marketing.

Sandy began her professional career in technology at IBM. Over nearly 14 years, she held several senior leadership roles. From 2003 to 2005, she worked as Chief Product Officer for Tivoli, based in Austin, Texas. From 2005 to 2009, she served as Chief Marketing Officer of IBM WebSphere, where she led the creation of a new product category and drove marketing efforts that resulted in 18 consecutive quarters of double-digit growth.

Between 2009 and 2013, she worked as Chief Sales Officer and contributed to major revenue growth and product leadership, particularly in Lotus following IBM’s largest acquisition in that space. In her final role at IBM, from 2013 to 2017, she served as Channel Chief, building a $7 billion business in AI, cloud, and IoT.

In 2017, Sandy joined Amazon Web Services (AWS) as Vice President. At AWS, she established the Enterprise Workload division. She focused on business strategy, partner development, and product innovation. This division produced $5 billion in revenue and experienced 55% year-over-year growth. She also led initiatives to increase diversity, such as creating AWS’ first women’s group and a C-suite diversity programme. She remained at AWS until 2021.

In December 2021, Sandy became Chief Operating Officer and Head of Go-to-Market at Unstoppable Domains. She manages global operations including sales, marketing, communications, customer service, business development, legal, and partner engineering. Under her leadership, the company achieved Unicorn status and recorded 2300% growth. She has played a central role in using Artificial Intelligence to improve blockchain and Web3 services offered by the company.

In addition to her executive role, Sandy has served on the Board of Directors at Altair (NASDAQ: ALTR) since 2021. Altair is an AI-focused technology company. She also contributes to Forbes as a regular writer on AI, blockchain, and Web3. Her articles have been recognised with multiple Editor’s Choice awards.

Sandy is the founder of Women of Web3, a global initiative to promote female leadership in Web3 and blockchain technologies. She also founded Silicon-Blitz, a consultancy focused on digital innovation. Since 2016, she has served as an adjunct professor at Carnegie Mellon University Silicon Valley, teaching subjects related to innovation, marketing, and leadership.

She chaired the Board of Directors for Girls in Tech from 2015 to 2023. Girls in Tech is a global non-profit organisation aimed at promoting the participation of women in the technology sector. As Chair, she oversaw the audit, governance, compensation, and team leadership committees. She also joined the Diversity and Inclusion Community at the World Economic Forum in 2019 and remains active in supporting global DEI (Diversity, Equity, and Inclusion) programmes.

Sandy is an international speaker and has delivered talks in over 80 countries. Her keynote sessions focus on innovation, leadership, digital transformation, and technology. She has spoken at major events such as CES and SXSW and has received recognition as one of the top AI and digital influencers globally.

She is the author of three books:

The New Language of Business

The New Language of Marketing

Get Bold

AI First, Human Always: Embracing a New Mindset for the Era of Superintelligence

These books explore the role of digital technologies in business transformation. Get Bold has been translated into nine languages.

In recent years, Sandy has written several influential articles, including:

Superheroes On Corporate Boards In The Age Of AI, Blockchain And Cybersecurity (Forbes, 2023)

How AI And Web3 ID Tech Can Defeat Deepfake Frauds (Forbes, 2023)

3 Ways To Move from Digital Disruption to Monetisation (YourStory, 2016)

Combine Cloud, Mobile, and Cognitive Technology To Become A True Startup Nation (Economic Times, 2015)

Social Media Dominance And The New Social Business (Brand Quarterly)

She has received multiple awards, including:

• Forbes Digital Influencer (2016)
• CNN Top 10 Most Powerful Women in Tech
• CRN Top Channel Chief
• Onalytica Top 100 Cloud and IoT Influencer
• PBWC Game Changer (2017)
• Hill+Knowlton SXSW Top Influencer (2017)
• AI Innovator of the Year nominee
• Top 50 Women in Tech and SaaS (2021)
• Top 10 AI Influencer (2019)

As of 2025, Sandy continues her work as COO of Unstoppable Domains, Board Member at Altair, Forbes Contributor, and advocate for innovation, AI, Web3, and digital identity. She remains active in teaching, public speaking, and mentoring startups and leaders in the technology space.

Sandy Carter’s vision is to build a future where technology, especially AI and Web3, supports human progress while protecting core values. She believes that innovation should be inclusive and accessible, allowing people and businesses to grow in a fair and responsible way. Through her leadership, writing, and speaking, Sandy promotes the idea of “AI First, Human Always” — encouraging companies to embrace technology while keeping human needs and ethics at the centre. Her goal is to help organisations succeed in the digital world while ensuring that technology benefits everyone, not just a few.

Sandy Carter has received many awards for her work in technology, leadership, and innovation. Forbes named her a Digital Influencer in 2016, and CNN listed her among the Top 10 Most Powerful Women in Tech. She was recognised as a Top Channel Chief by CRN and a Top 100 Cloud and IoT Influencer by Onalytica. Sandy also received the PBWC Game Changer Award and was named a Top Influencer at SXSW. In AI and blockchain, she has been honoured as a Top 10 AI Influencer and a nominee for AI Innovator of the Year, showing her strong impact in the field.