Mirage: Short-form Video Creation Tool To Grow Brands, Powered By Frontier AI

What if you could produce high-quality videos with just a prompt? Mirage is building foundation models and products that change the future of video. Trusted by industry leaders like FOX, HubSpot, and Harvard University, Mirage allows businesses, agencies and creators to generate engaging, custom content quickly and effortlessly with AI-powered tools and prompt-based editing.

Mirage, formerly known as Captions, is transforming the video production industry with its AI-powered tools, providing solutions to enterprises, agencies and small businesses.. Headquartered in New York City, the company rebranded from Captions to Mirage in 2025, marking an exciting new chapter as it expands from video editing to full-scale AI-generated video production. 

According to TechCrunch, the company is valued at $1.5 billion. Mirage has over 100K+ daily users, 20M creators and businesses, and 3M+ monthly videos globally, including creators, marketers, and enterprises. The company has raised over $100 million in funding, achieving a valuation of $500 million. 

“The way we see it, the real race for AI video hasn’t begun. Our new identity, Mirage, reflects our expanded vision and commitment to redefining the video category, starting with short-form video, through frontier AI research and models,” said Gaurav Misra, co-founder & CEO of Mirage.

Mirage has introduced prompt-based editing, allowing users to make quick edits to videos by simply typing commands, such as adding music, captions, and transitions. This feature makes video production even more accessible and intuitive, further simplifying the video creation process.

Mirage is trusted by some of the world’s fastest-growing companies, including FOX, HubSpot, Comcast, Compass, and Harvard University. The company is backed by notable investors like Kevin Systrom, Mike Krieger, and Jared Leto. Mirage’s success has also earned it recognition, with spots on prestigious lists such as Forbes AI 50 and Fast Company’s Most Innovative Companies in 2025. 

What is Mirage?

Mirage is an AI-powered video creation platform that uses advanced generative models to produce highly realistic video content. The platform enables businesses, creators, and agencies to generate videos with ease, using lifelike AI actors that deliver real-time dialogue, body language, and emotional expressions, all without the need for traditional filming processes.

Mirage’s mission is to streamline the process of video production, making it faster, more accessible, and scalable without the need for costly equipment, professional editors, or complex workflows.

Gaurav Misra is the CEO and co-founder of Mirage. He previously led Design Engineering at Snap, contributing to products like Spotlight and Snap Map. With a background in engineering and design, he co-founded Captions to simplify video creation using AI.

The company’s COO and co-founder, Dwight Churchill, has a diverse background in technology and finance, having held roles at Fidelity Investments, Goldman Sachs, and Klaviyo. 

Why do businesses need Mirage?

In today’s digital-first world, short-form video is a cornerstone of any successful marketing strategy. Mirage offers businesses a unique advantage by streamlining video production and addressing key challenges:

• Faster Production: Instantly generate high-quality videos, complete with AI actors, voiceovers, and customisable backgrounds.
• Cost Savings: No need for expensive filming equipment, studio space, or actor contracts—reduce overheads without sacrificing quality.
• Creative Focus: Spend less time on logistics and more on crafting compelling, impactful content.
• Scalable Solution: Perfect for both large enterprises and small businesses, allowing them to scale their video content effortlessly.

Mirage enables businesses to enhance brand storytelling and marketing efforts without the complexities of traditional video production.

Key products or AI solutions by Mirage

Mirage’s product offerings are built around a suite of tools that enable users to generate, edit, and enhance video content with the help of artificial intelligence. The two main products, Captions and Mirage Studio, serve different needs but share the same core technology.

Captions

Captions is an AI-driven video editor created specifically for content creators, small businesses, and social media influencers. It uses Mirage’s proprietary generative model to automate video editing, allowing users to turn simple text prompts into fully edited, ready-to-publish videos. This tool is especially beneficial for those looking to produce short-form videos at scale, without the complexities of traditional video editing software.

Key features of Captions:

• Text-to-Video: With just a few commands, users can convert text into video, including AI-generated captions, voiceovers, music, and B-roll footage, making it ideal for platforms like Instagram, TikTok, and YouTube.
• AI-Powered Editing: Captions automates traditional video editing tasks like adding music, adjusting timing, and inserting transitions, making the process fast and hassle-free.
• No Technical Skills Required: Captions is designed for users without any editing experience. It provides an intuitive interface, making video creation accessible to anyone, regardless of their technical background.
• Social Media Optimised: The AI model powering Captions is trained to create videos specifically for social media. This ensures that the pacing, style, and visuals match the fast, engaging nature of short-form video content, helping users connect with their audiences effectively.
• Customisable Options: Users can tweak the video’s appearance, including the style of captions, colour schemes, and background music, to ensure it fits their brand or personal aesthetic.
• AI-Generated Selfies: Captions allow users to generate a digital twin from a selfie, unlocking endless creative possibilities. Users can easily change outfits, backgrounds, and settings, providing a highly customisable approach to content creation.

Mirage Studio

Mirage Studio, on the other hand, is a more advanced, enterprise-level platform designed for marketing teams, creative agencies, and larger businesses. Unlike Captions, which is more focused on individual creators, Mirage Studio enables teams to generate high-quality, full-length videos with complete control over every aspect of production, from AI-generated actors to custom backgrounds and voiceovers.

Key Features of Mirage Studio:

• Full-Scale Video Production: Mirage Studio allows businesses to generate professional-grade, full-length videos by leveraging AI avatars, custom backgrounds, and AI-generated voiceovers. This is ideal for ads, product launches, social media campaigns, and other long-form video projects.
• Customisable AI Actors: Users can create AI avatars with a range of options for appearance, clothing, backgrounds, and voice style. Whether it's a spokesperson, brand ambassador, or any other type of persona, Mirage Studio offers full flexibility to match brand identity.
• Collaborative Team Environment: Mirage Studio supports team collaboration, allowing multiple team members to work on a project simultaneously. This is particularly useful for agencies and large teams that need to produce content quickly and efficiently.
• Rapid Content Creation: The platform enables businesses to create large volumes of videos in a short amount of time, perfect for companies that need to keep up with the fast-paced demands of digital marketing.
• High-Quality, Realistic Videos: Mirage Studio produces hyper-realistic AI actors, capturing authentic movements, emotions, and expressions, ensuring that videos resonate with audiences. Unlike traditional video production, Mirage Studio eliminates the need for actors, physical shoots, and filming equipment, drastically reducing costs and production time.
• Multilingual Support: The platform supports the generation of videos in multiple languages, allowing businesses to create global campaigns without the hassle of hiring local actors or doing additional shoots.
• AI-Powered Customisation: Teams can create different versions of a video by swapping actors, outfits, and settings. This makes it easier to test different video creatives, A/B test messaging, and iterate on campaigns faster than traditional video production allows.
• Universal Rights: Mirage Studio includes universal commercial rights to all the content created, meaning businesses don’t need to worry about licensing fees or contracts with talent. This helps businesses focus on scaling their video content without the usual legal and logistical hurdles.

Mirage Foundation Model

The Mirage Foundation Model is the core AI technology that powers all of Mirage's video creation and editing tools. This proprietary generative model is designed to produce highly realistic, lifelike video content by combining audio, video, and text. The model's advanced capabilities allow Mirage to generate AI actors, realistic lip-syncing, emotional expressions, and body language, making the videos feel human-like and authentic.

Key Features of the Mirage Foundation Model:

• Multimodal AI: The model integrates audio, video, and text, enabling users to generate complete video content from simple text prompts. It understands the nuances of speech, timing, and expression, ensuring that the final video matches the user's vision.
• Generative AI: The model creates video footage from scratch, allowing businesses to generate videos without the need for traditional filming, actors, or studios.
• Customisable AI Actors: Mirage’s foundation model allows users to create AI avatars that can be customised in terms of appearance, voice, and actions, giving businesses full control over their video content.
• Realistic Movement and Emotion: The model’s advanced algorithms ensure that the AI-generated actors exhibit realistic body movements, facial expressions, and emotional delivery, making them ideal for video content that requires human-like interaction.

Mirage’s impact across industries

The impact of Mirage’s AI-driven video technology is far-reaching, with applications spanning across multiple industries. From marketing and advertising to education and entertainment, Mirage has created a solution that is versatile enough to address the diverse needs of businesses in different sectors.

Marketing and advertising

In the marketing space, Mirage has transformed how businesses create video ads. Traditional video production is often slow and expensive, but with Mirage, businesses can produce video ads in a fraction of the time and cost. By using AI avatars and customisable settings, marketers can generate multiple variations of a video ad in minutes, optimising their campaigns for different audiences and platforms.

Education and e-learning

In education, Mirage has proven to be a valuable tool for creating interactive and engaging learning materials. With the ability to generate AI avatars that deliver educational content, instructors can create personalised learning experiences for students without the need for live video recordings.

Entertainment

In the entertainment industry, Mirage is pushing the boundaries of digital media by enabling the creation of AI-generated actors for film and television productions. This opens up possibilities for creative storytelling, where directors and producers can generate scenes with lifelike AI performers, providing an efficient and cost-effective alternative to traditional filming methods.

How to use Mirage for AI video production

Mirage simplifies the video production process, making it accessible to everyone, from content creators to large enterprises. Here’s a step-by-step guide to using Mirage for video production, whether you're creating a short social media clip or a full-scale marketing campaign.

Step 1: Download the ‘Captions: AI short-form video’ App

• Get started by downloading the Captions AI app on your phone or desktop. It’s available on both the App Store and Google Play for mobile users, or directly through the Mirage website for desktop users.

Step 2: Upload Your Clip

• Upload your video clip if you're creating a new video from scratch. You can also start with a selfie to generate an AI twin, which makes the process even easier!

Step 3: Use Prompt-Based Editing

• Talk to the AI editor, just like ChatGPT! Enter simple commands such as:
  • “Add relevant zooms and images”
  • “Add sleek captions”
  • “Add energetic music”
  • “Translate to Spanish”
  • “Change my background”
• Mirage’s AI will instantly process these changes, allowing you to achieve professional edits without any effort.

Step 4: Add Custom Edits

• Refine your video with specific instructions:
  • “Zoom in at 3 seconds and 8 seconds”
  • “Change subtitles to bold, animated white captions” 
• The AI will handle these changes immediately, giving your video the polished, professional look it needs.

Step 5: Add Transitions and Music

• Enhance the vibe of your video by adding transitions and music:
  
  • “Add a light-leak transition at 10 seconds”
  • “Add upbeat music”
• Mirage will seamlessly incorporate these elements, giving your video smooth transitions and an energetic soundtrack.

Step 6: Review and Export

• Preview your video and make any final tweaks. Once satisfied, hit export to get your high-quality video, ready to share across social media or your website.

Mirage pricing plans 

Mirage offers flexible pricing plans tailored to the needs of individuals, small businesses, and large enterprises. The company’s subscription model is designed to scale with users’ growing video production needs.

Captions pricing plans

• Free Plan: Access basic video editing tools, including the ability to add captions and export videos without watermarks.
• Pro Plan: At $9.99/month, users get advanced AI editing tools, including text-to-video generation, custom captions in over 100 languages, and the ability to export without watermarks.
• Max Plan: At $24.99/month, this plan offers all the features of the Pro Plan, plus the ability to create AI actors, B-roll, and music for your videos.
• Scale Plan: At $69.99/month, the Scale plan is ideal for high-volume creators and businesses, providing unlimited access to the most advanced AI models for video creation.

Mirage studio pricing plans

• Teams Plan: At $89/month, this plan offers 1,800 credits per month, allowing businesses to create up to 180 seconds of video content.
• Business Plan: Priced at $399/month, this plan provides 8,000 credits per month and additional features like customised actors and backgrounds.
• Enterprise Plan: Custom pricing for large enterprises needing bulk video credits, team collaboration, and dedicated support.