Nick Rosa

Nicola “Nick” Rosa is a digital transformation and innovation strategy professional with over 20 years of experience. He is currently the Industry Technology Innovation Director for Europe at Accenture and also Director of the Accenture Global Generative AI Studio for Consumer Products. He has worked for Google, Spotify, IBM iX, Yahoo!, and Atari.

Nick is a Board Member at AIXR, an organisation focused on AI and immersive technologies, and was previously Chairman of the Immersive Technologies Council at BIMA. He co-hosts the “Field of View” podcast, covering immersive technologies, and “AI Shift”, which focuses on AI and its societal impact.

He has spoken at major global conferences, including Augmented World Expo, Meta Connect, Fyuz, Frontier Summit, and CogX. He has also lectured at HEC Montreal, UCL London, the University of Manchester, Bocconi University, and LIUC Cattaneo University.

Nick is the author of “Understanding the Metaverse: A Business and Ethical Guide”, published by Wiley in October 2022. He has been featured in Wired UK, Forbes Slovakia, Il Sole 24 Ore, Diario Financiero, and La Repubblica.

His career includes leading extended reality and metaverse strategies at Accenture, IBM iX, and other global organisations. He has expertise in digital transformation, product strategy, experience design, and technology-driven innovation.

Nick has received the Nextant - Rising Star Award from the Virtual World Society. His work spans multiple industries, with a focus on emerging technologies like spatial computing, generative AI, blockchain, and quantum computing.

He is open to C-Suite, MD, Director, and Partner-level roles, with relocation options in the UAE, USA, and Singapore. He holds EU and UK work visas and is eligible for a US O-1 Talent Visa.

Nicola “Nick” Rosa was born in Potenza, Italy. He developed an interest in technology, digital media, and business strategy early in his life. His career spans over two decades, during which he has worked with major global companies, contributed to technology-driven innovations, and established himself as an expert in digital transformation and product strategy.

Nick started his professional journey in 2000 at Atari, where he was responsible for media relations, press strategies, corporate events, and quality assurance for video games. He then worked as a journalist for Xenia Edizioni, writing about the video game and music markets. In 2005, he joined Google as a Quality Rating Manager, where he evaluated search result relevance and conducted quality assurance for new software applications. In 2006, he moved to Yahoo! as the Entertainment Channel Manager, handling editorial content and strategies for Yahoo! Movies, Games, TV, and Horoscope.

In 2007, he became the Digital Product Manager at Virgin Radio Italy, where he was responsible for strategy, user experience design, and partnerships with record labels. In 2009, he joined Spotify as the Premium Services Manager, working on user conversion strategies, exclusive content deals, and market research. From 2010 to 2011, he worked at Mobile Interactive Group as a Mobile Technical Project Manager, leading mobile application development projects for major brands like Vodafone, Barclays, and O2.

From 2011 to 2013, he served as the Head of Mobile and Application Marketing Solutions at net mobile AG, managing product strategy for mobile applications, payment solutions, and digital content. He co-founded Black Rose Interactive in 2011, focusing on digital strategy and product management. In 2013, he worked at DigitasLBi as a Lead Programme Manager, overseeing digital transformation projects for companies like Saudi Aramco, Virgin Atlantic, and Cathay Pacific.

In 2014, he co-founded Touch Ideas LTD, providing digital strategy consultancy for companies in mobile, IoT, and urban mobility. In 2015, he joined IBM iX as the European Mobile Strategy Lead for the Media & Entertainment Industry. Over the next two years, he held various leadership roles at IBM iX, including European Digital Transformation Lead and Global Augmented and Virtual Reality Strategy Lead. His work involved leading digital transformation initiatives, overseeing mobile and immersive technology strategies, and managing relationships with C-suite executives.

In October 2017, Nick joined Accenture as the Extended Reality Lead for Europe and Global Head of Immersive Learning. He led the company's extended reality business, focusing on enterprise and consumer use cases, go-to-market strategies, and academic partnerships. 

In 2022, he was appointed Metaverse Strategy Lead for Europe, responsible for creating global strategy frameworks and go-to-market approaches for virtual worlds, digital identities, and immersive experiences. 

In July 2023, he became the Industry Technology Innovation Director for Europe at Accenture Strategy & Consulting. In this role, he helps clients define innovation strategies and implement emerging technologies like spatial computing, generative AI, quantum computing, and multiparty systems. 

Since December 2023, he has also been the Director of the Accenture Global Generative AI Studio for Consumer Products, focusing on AI-led transformation programmes for Fortune 1000 companies.

Nick is a Board Member at AIXR, a global networking and learning platform for AI and immersive technology professionals. He was previously the Chairman of the Immersive Technologies Council at BIMA. He co-hosts and co-authors two podcasts: “Field of View” with Daniel Colaiann, which discusses immersive technologies and their applications, and “AI Shift" with Vlad Larichev, which explores AI's impact on business, society, culture, and art.

His contributions extend to publications. In 2022, he authored Understanding the Metaverse: A Business and Ethical Guide, published by Wiley. The book provides insights into the metaverse’s potential for businesses and ethical considerations. It has been endorsed by industry leaders such as Paul Daugherty, CTO of Accenture, and Alvin Wang Graylin, President of HTC China.

Nick has been featured in major media outlets, including Wired UK, Forbes Slovakia, Il Sole 24 Ore, Diario Financiero, and La Repubblica. 

He has spoken at global conferences such as the Future Entrepreneurship Conference in Belgium, the CogX Conference in the UK, the IOP Fall Forum in the USA, and Pais Digital in Chile, sharing insights on the impact of technology on business and society. In 2023, he participated in events such as Future Tech Day (UK), GCVA Global Conference (UK), Open Slava Conference (Czech Republic), FYUZ Conference (Spain), Festival Del Libro Possibile (Italy), Go Tech World (Romania), CBI Conference (UK), Tech Summit (UK), and Festival Del Metaverso (Italy). In 2024, he continued to engage with global audiences at CAN DO Innovation Conference (UK), GCVA Global Conference (UK), VRARA Summit (Online), Frontier Summit (Canada), and Augmented World Expo (Austria).

He has also lectured at HEC Montreal, UCL London, the University of Manchester, Bocconi University, LIUC Cattaneo University of Cstellanza (Italy) and LIUC Cattaneo University. 
 

His contributions to the immersive technology and AI industries have earned him international recognition. In 2024, he received the Nextant - Rising Star Award from the Virtual World Society, founded by Professor Tom Furness of the University of Washington, during the closing event of the  Augmented World Expo 2024 conference in Vienna.

Nick holds an EU work visa, UK Settled Status, and is eligible for the US O-1 Talent Visa. He is open to C-Suite, MD, Director, and Partner-level roles, with relocation options in the UAE, USA, and Singapore. Currently, he continues to lead innovation strategies at Accenture while actively contributing to industry discussions through publications, keynote speeches, and podcasts.

Nick is an inclination towards technological advancements, digital entertainment, 3D realities. 

In a recent interview with Dinis Guarda, he said:

“Knowledge now is very accessible. So, anybody can learn something and do something as a job. So, what's the difference between somebody that does a job, who has learned the procedure and processes perfectly, is passion. A person who is passionate about a process can turn it inside out and bend the rules and create something completely new.”

Speaking about his journey through the current era of emergent technologies, he said:

“Immersive technologies are a normal evolution of passions that I cultivated across the years that are converging beautifully into the metaverse, which includes blockchain technologies, AI, and quantum computing. It's a truly transformative infrastructure that has some components that are really essential for any digital transformation process and I'm excited to work in this field right now.” 

Nicola “Nick” Rosa has received several awards and recognition for his contributions to digital transformation, AI, and immersive technologies. In 2024, he was awarded the Nextant - Rising Star Award by the Virtual World Society, founded by Professor Tom Furness of the University of Washington. His expertise has been featured in Wired UK, Forbes Slovakia, Il Sole 24 Ore, Diario Financiero, and La Repubblica.

Nick has delivered keynote speeches at major international events, including AWE, Meta Connect, Fyuz, and CogX. Through Touch Ideas LTD, the company he co-founded, he led several projects, including the Pope Election 2013 app, The North Face TracKING app, and ParkinGO (Repark SRL). He also co-hosts “Field of View”, a podcast that features global entrepreneurs, researchers, and pioneers in Extended Reality and the Metaverse. His book, Understanding the Metaverse, has been endorsed by top industry leaders and business experts.