Nick Rosa

Metaverse Strategy Lead Europe, Accenture, and Author of ‘Understanding the Metaverse’
Summary

Nicola “Nick” Rosa is a serial entrepreneur, creative technologist, designer, digital transformation specialist, author, speaker, and a podcast host. He is the Metaverse Strategy Lead Europe at Accenture, bringing his experience of almost three decades in the fields of media and entertainment, and business and technology. Nick is also a Director at the Academy of International Extended Reality (AIXR) a non-profit entity producing the annual VR Awards.

His academic background includes a Bachelor in Science from Scientific High School Galileo Galilei Potenza. He also received a degree in Communication and Media Studies from Sapienza University of Rome. He is a certified Design Thinking Practitioner from IBM and Java expert from Sun Microsystems.

Nick has been working with emerging technologies since the beginning of his career, especially the immersive ones like AR, VR, XR, and mixed reality at multinational organisations like IBM IX, British Interactive Media Association (BIMA), XR Bootcamp, and The Academy of International Extended Reality.

As a digital transformation expert, Nick has previously worked for Virgin Radio Italy S.p.A., Mobile Interactive Group, net mobile U.K., and DigitasLBi, to name a few.

In his present role at Accenture, Nick is the Metaverse Strategy Lead for Europe & Growth Markets in the Metaverse Continuum Business Group. In his role, he creates the global strategy framework and go-to-market approach to guide and support clients who want to leverage the opportunities offered by virtual worlds, digital identities, digital twins, cryptocurrencies, NFTs, interoperability, and persistence related to consumer experiences and products, enterprise productivity, business strategy, marketing, and branding use cases. He is also leading the Extended Reality business for Europe and Growth Markets.

As an author, in October 2022, Nick Rosa presented his first book “Understanding the Metaverse: A Business and Ethical Guide”, which was published by Wiley. The book delivers a thorough and intriguing exploration of the metaverse, including how it works, its current uses and discussions of potential possibilities we’re just beginning to understand.

Nick has also contributed to Atari, Google, Spotify, and Yahoo! as a writer collaborator.

As an entrepreneur, Nick also co-founded two digital transformation and strategy companies: Touch Ideas LTD, a digital strategy and product management consultancy for companies and agencies focusing on mobile, IoT, urban mobility and virtual reality, and Black Rose Interactive. Among various projects his company successfully delivered an app for Pope Election 2013, The North Face, a TracKINGapp, and ParkinGO, a repark SRL.

As a podcaster, during the early years of his professional career, Nick also took the roles of being a professional DJ at Hollywood Rythmoteque, the most renewed club in Italy, and Radio 101 Network Italy, co-hosting the Saturday evening radio show Music Control with DJ Ringo (now Virgin Radio Italy Art Director).

Today, he is the co-host of a podcast series called “Field of View” where he interviews entrepreneurs, researchers, and pioneers in the field of Extended Reality and the Metaverse. The podcast is available on all the major platforms including YouTube, Spotify, and Apple Music.

Nick has also been speaking at multiple international events such as AWE, Oculus Connect, Fyuz and CogX. 

Biography

Nick Rosa is a Metaverse Strategy Lead Europe & Growth Markets at Accenture. He has worked in the technology sector for over 15 years, leading digital transformation projects for global brands and start-ups. Nick is also a Director at the Academy of International Extended Reality (AIXR) ,a non-profit global organisation that works to spread, democratise, and increase utilisation of Immersive Technologies in both business and government. This organisation also puts on the VR Awards every year, which is a major event in the world of Immersive Technologies. Currently, he is also working on another project as a strategic advisor called XR Bootcamp- a global online academy offering beginner to advanced XR development courses.

Prior to joining Accenture Metaverse, Nick held various important roles in top technology companies including Google, Spotify, IBM IX, Yahoo! and Atari. He also holds a Bachelor of Science from Liceo Scientifico Galileo Galilei Potenza. Nick Rosa's working experience, skills, and dedication make him an invaluable asset to Accenture Metaverse and its clients. His expertise in developing and delivering innovative technology solutions has helped to shape the Metaverse platform and ensure its success in Europe and Growth Markets.

Published Work/Books

Understanding the Metaverse: A Business and Ethical Guide, 1st Edition ,published by Wiley in October 2022

In Understanding the Metaverse: A Business and Ethical Guide, Virtual Reality expert Nick Rosa delivers a thorough and intriguing exploration of the metaverse, including how it works, its current uses and discussions of potential possibilities we’re just beginning to understand.
Rosa uncovers the main threats and challenges businesses and individuals will face as the metaverse evolves and grows, uncovering potential solutions that will help make this new frontier an inclusive virtual world that all of us can enjoy and use to its full potential. You’ll also find explanations of the key technological elements underpinning the metaverse in its current form, including blockchain, cryptocurrency, artificial intelligence, and deep learning.

With an enlightening foreword by Professor Tom Furness, the book explains the significance of game mechanics and technology to the metaverse, as well as how blockchain and crypto will contribute to the cybersecurity advancements required to safely navigate this new world. It also offers readers indispensable strategies for businesses approaching commercial opportunities in the metaverse, applying tried-and-tested innovation techniques to help prepare organizations for a novel environment.


Vision

Nick is an inclination towards technological advancements, digital entertainment, 3D realities. 

In a recent interview with Dinis Guarda, he said:

“Knowledge now is very accessible. So, anybody can learn something and do something as a job. So, what's the difference between somebody that does a job who has learned the procedure and processes perfectly is passion. A person who is passionate about a process can turn it inside out and bend the rules and create something completely new.”

Speaking about his journey through the current era of emergent technologies, he said:

“Immersive technologies is a normal evolution of passions that I cultivated across the years that are converging beautifully into the metaverse, which includes blockchain technologies, AI, and quantum computing. It's a truly transformation infrastructure that has some components that are really essential for any digital transformation process and I'm excited to work in this field right now.” 


Recognition and Awards
Touch Ideas LTD, the company established by Nick delivered many projects, including an app for Pope Election 2013, The North Face, a TracKINGapp, and ParkinGO, a repark SRL. AWE, Oculus Connect, Fyuz and CogX have been some of the international events where Nick has delivered keynote speeches. He also co-hosts “Field of View”, a podcast that features global entrepreneurs, researchers, and pioneers in the field of Extended Reality and the Metaverse.

References
Nick Rosa
Residence
USA
Occupation
serial entrepreneur, creative technologist, designer, digital transformation specialist, author, speaker, podcast host
Education
Bachelor's in Science (Scientific High School Galileo Galilei Potenza), Degree in Communication and Media Studies (Sapienza University of Rome), Certification in Design Thinking Practitioner (IBM), Certification in Java (Sun Microsystems)
Social Media
Sat Apr 20 2024
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